Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…
Read MoreBret Mealing, owner of SC Embroidery & Screenprinting, a promo distributor and decorator based in Columbia, S.C., explained how he expanded his apparel decoration business and helped a nonprofit create a branded merchandise program that grew into the organization’s second-largest revenue stream…
Read MoreIn the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
Read More
In the first half of 2020 alone, iPromo booked 1,000 percent more sales and shipped 800 percent more orders than it did in all of 2019. But after months of soaring PPE sales catapulted iPromo to these record numbers, discarded PPE was now littering the streets and piling up in waterways, raising alarm from a growing number of environmentalists. The company has a fun idea to help clean it up…
Read More
When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
Read More
The promo industry is uniquely positioned to assist small businesses by donating products and services that can help attract customers and generate funds. It’s a long-term solution, too, and it gives small businesses one fewer thing to worry about right now. Here’s how a few South Florida businesses used donated promos from DiscountMugs…
Read More
For the first installment of Decoration Diaries, Qais Arabo tells us how his company completed a complex jacket project for a luxury department store with its in-house screen printing and sewing capabilities, and in the process overcame a few challenges including dye migration and hand sewing…
Read More
WHOOPLA, a distributor based in Encino, Calif., sends out two to three self-promo kits a year. Its latest, meticulously crafted and fully themed in ’80s arcade branding, is already a smash hit, generating multiple orders totaling six figures in sales with 100 of the 200 total mailings still to go. Here’s how it came together…
Read More
In January of this year, Jennifer Stromberg was named vice president of the company—a third-generation family executive with 15 years of outside experience. A few months into her role, she’s working on strategic plans for company growth, evaluating the full scope of StrombergBrand’s business inside and out…
Read More
Each week, Nick Lateur posts a video. He picks a product—something unique or quirky, maybe a top-seller—and looks for any funny twists that would translate to video. The results, some of which may or may not involve Lateur wearing a superhero costume with shiny gold tights, are delightful…
Read More