When we look back, it feels as if our baby is “all growed up.” But we realize there is so much ahead for Brand Fuel and this amazing industry—despite the threats in our SWOT analysis. Alibaba, Amazon, Wal-Mart, Costco, Pete The Promo Peddler—we exist because we realize we are what they aren’t. Differentiation is a part of our DNA…
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Lisa Bascom has a secret identity. By day, she’s president and owner of Brooklyn Products International Inc., parent company of AmeriFoam – The House of Foam, the promotional products supplier based in Brooklyn, Mich. But by night, she’s a superhero, a real-life Doctor Strange with the ability to stop and manipulate time. That’s the only possible explanation for Bascom’s remarkable and diverse list of professional and personal accomplishments, anyway…
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The Koozie brand, especially in the promo industry, is about as iconic as it gets. It’s one of those brand names, like Velcro and Kleenex, that’s so synonymous with a specific product that it often gets used to describe similar products, regardless of the brand. It doesn’t get much bigger than that. But even the best-known brands can use a refresh from time to time, and that’s the situation BIC Graphic found itself in…
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Hit Promotional Products, relatively speaking, is new to apparel. A giant in the hard-goods space, the Largo, Florida-based supplier topped $397 million in 2017 revenue, but began offering apparel only three years ago. As it looked to scale its soft-goods business, it knew it needed a pro…
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When Loic Lefebvre went to bed Tuesday night, he did so feeling “very productive.” That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees’ reactions…
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