Profiles Archives - Page 6 of 6 - Print & Promo Marketing

Spotlight: Josh Appelbaum Is Leading Hit Promotional Products Into Uncharted Apparel Territory

Hit Promotional Products, relatively speaking, is new to apparel. A giant in the hard-goods space, the Largo, Florida-based supplier topped $397 million in 2017 revenue, but began offering apparel only three years ago. As it looked to scale its soft-goods business, it knew it needed a pro…

When Loic Lefebvre went to bed Tuesday night, he did so feeling “very productive.” That description sounds incredibly apt, given that he is approaching his one-year anniversary as vice president of sales, North America, for Spector & Co. (booth No. 4737). Appearing at his initial PPAI Expo, the ambitious go-getter is eagerly taking in attendees’ reactions…

Editorial Type: Profiles

Spotlight: Josh Appelbaum Is Leading Hit Promotional Products Into Uncharted Apparel Territory

Spector & Co’s Loic Lefebvre on His First PPAI Expo Exhibitor Experience