Two executives at leading industry companies share their strategies for successfully measuring the effectiveness of logoed merchandise.
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Editorial Type: Questions and Answers
Xerox CEO Weighs in on Industry’s Future & His Company’s Place in It
Louie Pastor, CEO of Xerox, discusses where the company has come from, and where it sees the future of the printing industry heading — and how Xerox intends to position itself in that mix.
Read MoreExecutive Perspectives: Debbie Story-Klapprodt Strives for Continual Growth & Improvement
The president of Branding Touchpoint reflects on how she works to make every year better than the previous one.
Read MorePreserving Institutional Knowledge: How To Capture It Before It Walks Out the Door
Recognizing the risk is step one. The next challenge is figuring out how to actually capture that institutional knowledge before it heads out the door for good.
Read MoreExecutive Perspectives: Valerie Hayman Sklar Is Still Feeling Excited About Custom Promos
Valerie Hayman Sklar, president of Corporate Specialties (asi/169026), discusses how her company has managed rising costs to deliver memorable experiences through custom products and branded activations.
Read MoreQ&A: Andrew Titus Discusses His New Book for Emerging Leaders
The president of United Franchise Group shares why it’s important for leadership to be earned, not given, as well as the steps young professionals can take to achieve success.
Read MoreThe First 90 Days: A Conversation With ASI CEO Ashish Mittal
ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a candid interview with Mittal to reflect on his first three months with the company and his plans for the future.
Read MoreHow To Easily Switch to QuickBooks Online Plus
QuickBooks Online makes it easy to switch if you decide to.
Read MoreSean Ono on Channeling His Fighting Spirit
The co-founder of Eagle Promotions and former boxer has taken calculated risks to get to where he is.
Read MoreQ&A: Shifting Sales From Transactional to Outcome-Based
Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
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