A natural disaster inspired Michelle Sarra to rebrand her company into a print and promo distributor.
Read MoreConvergence Corner: Silver Linings
Editorial Type: Questions and Answers
Executive Perspectives: Metrographics’ Casey Duke on Controlling Variables
Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting in hard times. How did you get started in the industry? What path did you take to your current role? Casey Duke: The business was started by my father back in the mid-1980s.…
Read MoreExecutive Perspectives: Metrographics’ Casey Duke on Controlling Variables
Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting…
Read MoreConvergence Corner: Staying Cool With Print and Promo
Maxim Advertising Inc., a distributor based in Newton, IA, made the bold decision to go beyond its core business of promotional products and begin selling print solutions too – a move precipitated by a request from one of its largest clients
Read MoreWhy Digital Heat Transfer For the Promo and Industrial Spaces is Such a ‘Game Changer’
Recently, we had the opportunity to speak with Mark Pomerantz, sales and marketing director of Xeikon North America, about Xeikon’s upcoming presence at PRINTING United Expo, as well as digital embellishments and the rising demand for brand protection and security, and why paper-based flexible packaging is exciting. During that discussion, we also explore why digital…
Read MoreAsk the Accountant: Navigating the ‘Chart of Accounts’
Ask the Accountant… Question: Can I use the QuickBooks Online Plus Chart of Accounts that is included in the program? Answer: Yes, but it is a poor format for our industry. QuickBooks is a wonderful product and is the No. 1 accounting software for a small-to-medium-sized businesses. It is used by a wide range of…
Read MoreExecutive Perspectives: Addressed for Success President and Founder Christa Martin
Christa Martin, president and founder of Addressed for Success talks about her career path, gets candid about industry challenges, and explains how election season impacts her business.
Read MoreConvergence Corner: Finding Something for Everyone in the Trucking Industry
Executive Print & Promo has a long history in print. The St. Louis, Missouri-based distributor has been in the print world for nearly 60 years, and added promo a little more than halfway into its history. In that time, its staff, like Stacey Wilks, who serves as the lead of customer relations, has excelled at…
Read MoreExecutive Perspectives: Ruckus & Co. Inc. President Karl Ziegler on His Continuing Education
As part of Print & Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karl Ziegler, president of Ruckus & Co. Inc., Greenwood, South Carolina. Here, he shares how personal growth fuels his leadership style, offers a glimpse into serving high-profile events,…
Read MoreConvergence Corner: Combining Print and Promo for the Hospitality and Gaming Industries
SmartSource account executive Jake Epstein Epstein has been creating promos and campaigns that blend signage, print products, plastic cards, and promotional hard goods for the tourism, hospitality, and gaming industries.
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