Sales Consultant Jamie Lorenty shares tips to help promo salespeople shift their mindset and focus on solutions, rather than simply pushing products.
Read MoreQ&A: Shifting Sales From Transactional to Outcome-Based
Editorial Type: Questions and Answers
Executive Perspectives: Erica Van Beck on Her Company’s Family Values
The president of American Diversity started in a part-time entry-level role. Through natural curiosity and business acumen, she’s positioned herself as a leader in the industry.
Read MoreQ&A: Denise Gustavson Reflects on ‘Her Imprint’ Podcast
Denise Gustavson, the editorial director of PRINTING United Alliance media brands, joined Wide-Format Impressions for a Q&A about her illustrious “Her Imprint” podcast series.
Read MoreCreating Invoices Without Having It Recorded in Receivables
Question: Is there a way to create an invoice in QB Premier without it being recorded into my receivables until I am ready?
Read MoreExecutive Perspectives: David Perez on What Guides Him
The president of Eyes Up Marketing relies on sound advice from his father and his faith when things get tough.
Read MoreQ&A: How To Get the Most Out of Your Trade Show Experience
Proven techniques like knowing who you want to visit and using activations can ensure suppliers stand out at trade shows and distributors get the most value.
Read MoreWide-Format’s Place in the Promotional Products Space
To paint a picture of where exactly wide-format fits in within the promo space, Wide-format Impressions sat down with Allee Bruce, content director of one of its sister publications, Promo Impressions.
Read MoreQ&A: Jeremy Picker Discusses the Challenges (and Rewards) of Translating Logos Into Embroidery
The CEO and creative director of Colorado-based distributor AMB3R Creative worked on a project to create a mini-merch collection for Branding Together, the monthly podcast jointly hosted by ASI and PRINTING United Alliance editors.
Read MoreWhy On-Demand Packaging Is the Next Profit Play for Apparel Decorators
A Q&A with Brian Reinhart, CRO of Packsize, about packaging on demand.
Read MoreExecutive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals
The president of Swift Sourcing reflects on his realistic goal-setting practices and how the demands of the industry’s end-buyers and end-users continue to change.
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