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Editorial Type: Questions and Answers

2021 Top Distributors: How BAMKO Nearly Doubled Sales While Facing Pandemic ‘Pressure Test’

As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Joshua White of BAMKO, the No. 9 company on this year’s list…

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2021 Top Distributors: How HALO Branded Solutions Took the No. 1 Spot

As part of our 2021 Top Distributors list, we asked some of the top-ranked distributors about how they fared during the first year of the pandemic, their thoughts on the industry, their future plans and more. Here, we talked to Marc Simon of HALO Branded Solutions, the No. 1 company on this year’s list…

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How to Tell Your Clients’ Brand Stories Better by Using Print and Promo Together

Promotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…

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Decoration Diaries: How One Distributor Raced the Clock to Deliver Branded Vests in Four Days

Geiger received an order from a nearby camp that wanted to give employees branded vests to thank them for their hard work. The problem was that they wanted them in four days. Thanks to Geiger’s workforce, warehousing and supplier relationships, the job got done and the client was happy…

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How a Fully Promoted Franchisee Handled a Cardigan Embroidery Spec Sample for a Very Famous Pop Star

Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…

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How One Distributor Channels His Inner Consultant for Print and Promo Sales Success

If you ask Isaac Ormond of InfoProducts Corp., a distributor based in Sumter, S.C., he’d tell you that he’s really more of a consultant than a salesperson. Part of that means integrating print and promotional products whenever he can—a best-of-both-worlds approach that delivers the best solutions for his clients…

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2021 State of the Industry Report: The Latest on Promotional Apparel

As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Pat Noonan, chief product officer for SanMar, Issaquah, Wash., who gave us an inside look at the state of promotional apparel…

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2021 State of the Industry Report: What’s Next for Promotional Products, the Future of PPE and More

As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Jo-an Lantz, president and CEO of Geiger, Lewiston, Maine. Find out what she had to say about the current state of promotional products, the long-term prospects for PPE and more…

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Silver Swag Box’s Brandi Allen and Ashley Rollins on Starting a Subscription Box From Scratch, Product Curation, Personalization and More

Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…

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AIA’s Joél Bastien on Subject Matter Experts, Ideas Direct From End-Buyers, Surprising Referrals Advice

Joél Bastien shared ideas from AIA’s new “Ask the Experts” series featuring actionable PPE sales advice, emerging trends and direct feedback from end-buyers in thriving markets (including a surprising revelation about asking for referrals). She also explained how any distributor can use subject matter experts to help their own businesses…

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