The Teamsters Union, which represents 340,000 UPS drivers, is set to strike next week if contract negotiations don’t yield a result. Pop! Promos founder and president Sterling Wilson discussed what his own company is doing to prepare, and what suppliers and distributors can do, too.
Read MoreEditorial Type: Questions and Answers
Convergence Corner: How One Distributor Turned a Sourcing Problem Into a Solution
There will almost always be hiccups in promos. Heidi Weber, marketing executive and owner at GF Advertising knows this. What started as a problem, with cardboard for a branded kit out of stock with no delivery date in sight, ended with a promotional campaign that looked even better than she originally envisioned.
Read MoreHow One Distributor Prepared University Faculty Members for Life in a New City
When faculty members got accepted into McGill University’s music faculty, they would receive a box welcoming them to the program, and getting them ready for life in Montreal. Steven Schneidman, president of Solutions Ink, Montreal, described how the branded kit got them excited about their new gig at McGill, and prepared them for life in a new city.
Read MoreExecutive Perspectives: Nichole Stella, Global CEO of Altitude Group of Companies
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Nikki (Nichole) Stella, global CEO of Altitude Group of Companies, Philadelphia. Here, she opens up about her promo journey, shares the industry trends she continues to monitor, and reveals when…
Read MoreExecutive Perspectives: Cooley Group Inc.’s Karie Ballway
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karie Ballway, executive vice president of Cooley Group Inc., Pittsford, New York. Here, she discusses ways to build employee loyalty, shares how she defines success, and hints at an exciting…
Read MoreExecutive Perspectives: Journalbooks President Tim O’Boyle
For this month’s Executive Perspectives feature, we interviewed Tim O’Boyle, president of Journalbooks, Charlotte, North Carolina. Here, he discusses the resiliency of promo, reveals when he does his best thinking, and shares how his company continues to evolve.
Read MoreProtecting the Planet in Style: The Fair Harbor Clothing Story
Get ready to be inspired by Jake and Caroline Danehy, the visionary siblings behind Fair Harbor Clothing, who transformed their shared passion for sustainability into a thriving and profitable company — not to mention earning recognition on the Forbes “30 Under 30” list! Listen now to hear the dynamic duo sit down with host Greg…
Read MoreExecutive Perspectives: Diversified Labeling Solutions CEO Bill Johnstone on Supply Chain Interruptions and Building His Company’s Success
As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Bill Johnstone, CEO of Diversified Labeling Solutions, Itasca, Illinois. Here, he shares his observations on supply chain interruptions, teases new capabilities, and talks plans…
Read MoreConvergence Corner: How One Distributor Turned a Branded Kit Into a Delicious Outdoor Experience
Jeff Cowens, owner of Amplify, Memphis, Tennessee, not only used the power of the s’more with a branded Solo Stove as an appreciation gift, he combined the promo side with the print side by putting the whole kit in a custom-printed box.
Read MoreApparelist Podcast: Direct-to-Film, AI, and More: Technology in the Decorated Apparel Industry
Join Apparelist Content Director Cassie Green along with guests David Clifton, chief marketing and customer experience officer at alphabroder, and Jenna Sackett, brand activation manager at STAHLS’, to discuss a variety of technologies that touch the apparel community.
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