Promotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…
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Decoration Diaries: How One Distributor Raced the Clock to Deliver Branded Vests in Four Days
Geiger received an order from a nearby camp that wanted to give employees branded vests to thank them for their hard work. The problem was that they wanted them in four days. Thanks to Geiger’s workforce, warehousing and supplier relationships, the job got done and the client was happy…
Read MoreHow a Fully Promoted Franchisee Handled a Cardigan Embroidery Spec Sample for a Very Famous Pop Star
Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
Read MoreHow One Distributor Channels His Inner Consultant for Print and Promo Sales Success
If you ask Isaac Ormond of InfoProducts Corp., a distributor based in Sumter, S.C., he’d tell you that he’s really more of a consultant than a salesperson. Part of that means integrating print and promotional products whenever he can—a best-of-both-worlds approach that delivers the best solutions for his clients…
Read More2021 State of the Industry Report: The Latest on Promotional Apparel
As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Pat Noonan, chief product officer for SanMar, Issaquah, Wash., who gave us an inside look at the state of promotional apparel…
Read More2021 State of the Industry Report: What’s Next for Promotional Products, the Future of PPE and More
As part of our 2021 State of the Industry report, we reached out to experts in five major product categories. Below is an excerpt from our conversation with Jo-an Lantz, president and CEO of Geiger, Lewiston, Maine. Find out what she had to say about the current state of promotional products, the long-term prospects for PPE and more…
Read MoreSilver Swag Box’s Brandi Allen and Ashley Rollins on Starting a Subscription Box From Scratch, Product Curation, Personalization and More
Silver Swag Box founders Brandi Allen and Ashley Rollins told us what it was like starting a subscription box service with no prior experience, how they select the themes and items for each box, how they use personalization to make each box special, and much more…
Read MoreAIA’s Joél Bastien on Subject Matter Experts, Ideas Direct From End-Buyers, Surprising Referrals Advice
Joél Bastien shared ideas from AIA’s new “Ask the Experts” series featuring actionable PPE sales advice, emerging trends and direct feedback from end-buyers in thriving markets (including a surprising revelation about asking for referrals). She also explained how any distributor can use subject matter experts to help their own businesses…
Read MoreDecoration Diaries: How Overture Promotions Pulled Off a Tricky Branded Mask Order
Overture Promotions’ in-house capabilities allowed the company to quickly produce a face mask order in less than a week—a feat not possible without internal decorating—for a local law firm at the onset of the pandemic. But that task didn’t come without a minor setback…
Read MoreAn Industry Veteran Wrote the Book (Literally) on How Promo Businesses Are Finding Purpose, Doing Good and Getting More Business
In the months since the pandemic started, we’ve all turned to various hobbies to stay sane and pass the time. Some of us started baking bread or tie-dying shirts. Others brushed up on guitar or watched all of Netflix. Roger Burnett wrote a book. Here, Burnett fills us in on how it all came together, what the book is about and why promo professionals should give it a read…
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