Research Archives - Page 11 of 12 - Print & Promo Marketing

Distributors Increasingly Sourcing Direct from Overseas

Distributors are increasingly sourcing direct from overseas – a trend that suppliers see as a cause for concern.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region, and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

Understanding mission, demographics and budget are key for distributors working in this market.

After quarterly sales declined for the first time in nearly three years last quarter, ASI Research shows that promo firms engineered a 1.3% increase in the second quarter of 2024.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

More than just a fad, fidget-forward products are growing in popularity and functionality, with “pop-it” balls and spinner pens taking promo by storm.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

The Fed last week indicated that it’s eyeing only one interest rate cut this year, down from three. Executives weigh in on what that means for the promo industry.

Experts say the economy is doing well, but consumers’ negative ‘vibes’ are causing promo sales to slow.

Promo industry sales dropped nearly 1%, but it’s hoped that an increase in business late in the quarter will carry throughout the rest of 2024.