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Editorial Type: Research

These Are the Promotional Products Categories Seeing the Most Demand Right Now

After health care, what promotional products categories are performing best? We should first note that no other category is performing well, with the majority of promo companies reporting predominantly decreasing demand in all categories but health care. But some products are faring better than others, based on our data…

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Business Indicators to Gauge COVID-19 Effects on the Promotional Products Industry

To help promo companies navigate the pandemic and economic crisis to the recovery on the other side, NAPCO Research has launched a research initiative that takes the pulse of the industry by surveying a cross-section of promotional products distributors, suppliers/manufacturers, decorators, printers and more…

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