Research Archives - Page 5 of 8 - Print & Promo Marketing

This Year Has Been the Most Momentous Ever for M&A

Blockbuster buys involving Counselor Top 40 firms, international acquisitions and a flurry of smaller domestic deals have put an M&A exclamation point on 2024’s first 10 months.

Plus, exclusive ASI Research findings on which candidate promo end-buyers and Power Summit attendees think will be better for the economy.

Since officially taking over Biden’s campaign, the vice president has spent far more on print and promo than the former president has during his entire campaign.

While advancements in digital printing and automation have moved the packaging industry in the right direction, artificial intelligence (AI) is emerging as the next key driver of efficient label and packaging production.

Last week, the last of 25 infographics breaking down that data was published. With the series wrapped up, this week’s Promo Insiders focuses on key takeaways from the study as a whole.

Despite the similarities between the print and promo markets, distributors transitioning from one medium to the other can face unique challenges because of the distinctions between the two. Here are the essentials you need to know about both.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics. 

The new in-depth study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.