Research Archives - Page 6 of 8 - Print & Promo Marketing

Artificial Intelligence: Poised to Impact Package Printers

While advancements in digital printing and automation have moved the packaging industry in the right direction, artificial intelligence (AI) is emerging as the next key driver of efficient label and packaging production.

Last week, the last of 25 infographics breaking down that data was published. With the series wrapped up, this week’s Promo Insiders focuses on key takeaways from the study as a whole.

Despite the similarities between the print and promo markets, distributors transitioning from one medium to the other can face unique challenges because of the distinctions between the two. Here are the essentials you need to know about both.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics. 

The new in-depth study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. Companies with more than 500…

With changes coming to student-athlete compensation, schools are going to have to get creative to stay competitive in recruiting and the NIL market. There’s opportunity in that for promo.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week, we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…