Research Archives - Page 7 of 8 - Print & Promo Marketing

Can Drinkware’s Run of Popularity Continue?

Given that it’s been the hottest product category of the past decade, you may think we need to finally put a lid on this drinkware talk. But the market for cups, mugs and tumblers continued to soar in 2023 as consumers prioritize healthy habits and sustainability. Drinkware market share has grown five of the last…

Sourcing chaos compelled end-buyers to order earlier and wait longer. But now, rush orders are back on the rise.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

The health of the economy has been debated, but what’s indisputable is that consumers and business buyers have approached this year with caution. The proof can been seen in promo industry sales; in Q3 last year, industry growth slowed to 2.4%, and then .1% in the fourth quarter.

Distributors are increasingly sourcing direct from overseas – a trend that suppliers see as a cause for concern.

ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region, and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…

Understanding mission, demographics and budget are key for distributors working in this market.

After quarterly sales declined for the first time in nearly three years last quarter, ASI Research shows that promo firms engineered a 1.3% increase in the second quarter of 2024.

ASI’s exclusive research reveals client buying habits in eight markets and across multiple demographics.

More than just a fad, fidget-forward products are growing in popularity and functionality, with “pop-it” balls and spinner pens taking promo by storm.