When it comes to ads that truly connect with consumers, promo’s carbon footprint is actually eight times smaller than digital.
Read MoreJoint ASI-PPAI Study Finds Promo Among the Lowest Carbon Impact Advertising Channels
Editorial Type: Special Reports
The February 2026 Print & Promo Marketing Digital Edition Is Live
The February 2026 edition of Print & Promo Marketing is now out. This issue covers the growing print on demand space and its impact in print and promo, tag and label sales and more.
Read MoreStrong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Read MoreASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.
Read MoreASI Orlando 2026: Full Recap of the Show
The first promo trade show of the year offered attendees professional development opportunities and the latest product trends from more than 570 suppliers.
Read MoreTariffs Hit Hard, But Experts Urge Investment Amid Uncertainty
Whle 35% of those surveyed by PRINTING United Alliance believe tariffs will have long-term benefits, the numbers show that the road ahead will be challenging.
Read MoreWhat Will the Future of Tariffs Look Like? The Supreme Court Could Help Decide
After a federal court struck down many of President Trump’s tariffs, the Supreme Court’s ruling could mean anything from business refunds to a major boost in presidential authority over trade.
Read MorePRINTING United Expo 2025: How To Make Money as a Printer in a Digital World
Joanne Gore of Joanne Gore Communications discussed how printers can sell more by demonstrating that their products are an integral part of their customers’ initiatives.
Read MoreTop 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
The third quarter also saw growing searches for products like bookmarks and fans, according to a new report from ASI Research.
Read MoreASI Power Summit 2025: Day 3 & Conference Wrap-Up
Executive-led Q&As and a panel of Counselor Top 40 supplier and distributor leaders concluded the final day of the annual event.
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