Incorporating data from NAPCO Research, insight from government affairs analysts and reporting from our editors, the 2021 State of the Industry report is a comprehensive look at the challenges of the past year and the opportunities available to industry businesses as the year progresses. The report features four subsections and five Q&As with industry experts…
Read MoreEditorial Type: Special Reports
2021 State of the Industry Report
The economic, legislative and market factors shaping print and promo a year into the pandemic
Read MoreCentral America Facing ‘Catastrophic’ Flooding Threat From Tropical Storm Eta: How It Impacts Region’s Promo Apparel Facilities, Supply Chain
Honduras is home to manufacturing facilities for several large apparel companies operating in the promo industry, including Delta Apparel, Hanesbrands, Gildan and American Apparel (now owned by Gildan). As such, tropical storm Eta, despite its downgraded status, has the potential to disrupt the promo supply chain…
Read More‘Plan Accordingly’: A Massive Holiday Shipping Crunch Is Coming—Here’s How It Impacts Promo Companies
There are usually shipping delays around the end of the year as consumers, retailers and corporate buyers ramp up holiday purchases. This year, though, might be unlike anything we’ve ever seen—both in overall volume and in timing. FedEx and UPS have told some shippers that they’re already at or near shipping capacity for the remainder of the year…
Read MoreThe 2020 Top 50 Promotional Products Suppliers: Stats and Trends
Last year was another good one for promotional products suppliers. How good, exactly? Our 2020 Top 50 Promotional Products Suppliers totaled $7.5 billion in 2019 sales, up from $6.5 billion in 2018. In 2017, that number was $5.2 billion, meaning our Top 50 suppliers have increased sales by more than $2 billion in just two years…
Read MoreApparel Orders Tick Back Up (and Other Promotional Products Sales Trends)
Apparel has been battered since the start of the pandemic, with various sources reporting that overall apparel shipments have fallen dramatically compared to 2019. But there are some signs of life. Apparel was the third best performing promotional products category for the June-July period…
Read MoreHow the Pandemic Will Change the Promotional Products Industry (Short Term and Long)
As we head toward the summer, industry professionals know that many variables exist. What, then, should expectations be for the state of business as the economy reopens? And what about further out—what will the promotional products industry look like after the pandemic?…
Read More2020 Top Distributors List: Stats, Trends and Analysis
Our Top 50 Distributors totaled $6.18 billion in 2019 promotional products sales. That’s up from last year’s Top 50, which totaled $5.96 billion in 2018 sales. Overall, 44 of this year’s Top 50 distributors (88 percent) grew sales over the prior year. Elsewhere on the list, some other significant jumps took place…
Read MoreBusiness Indicators to Gauge COVID-19 Effects on the Promotional Products Industry
To help promo companies navigate the pandemic and economic crisis to the recovery on the other side, NAPCO Research has launched a research initiative that takes the pulse of the industry by surveying a cross-section of promotional products distributors, suppliers/manufacturers, decorators, printers and more…
Read MorePaycheck Protection Program: Form Access, Questions and Details for Promo Products Businesses
The U.S. government’s $2 trillion stimulus package was the $349 billion in total loans for small businesses. Known as the Paycheck Protection Program (PPP), the lending program opened last week. Here are some key details and questions for promotional products businesses, including eligibility information and a link to the application form…
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