Bad mailing data doesn’t just mean returned mail. It means wasted printing, unnecessary postage, missed opportunities, misleading campaign results and sometimes a damaged customer relationship.
Read MoreThe Hidden Cost of Bad Mailing Data
Editorial Type: Tips and Tools
Protect Your Promo Business From Fraud
Far too often I see distributors delegate nearly everything to their bookkeepers or other employees, opening themselves up to the risk of fraud.
Read MoreWhose Job Is It Anyway?
In working with senior leaders in organizations of all sizes, a common theme emerges. I sometimes call it the “shared frustration paradox.”
Read MoreThe Labels Market Is (Still) Booming
Prime labels get the attention. These are the labels with bright colors and marketing sizzle that catch the customer’s eye. The bigger opportunity, however, can be found in industrial and durable labels.
Read MoreStitching for Stretch: An Embroidery Guide for Athleisure
From stabilizing stretchy fabrics to adjusting stitch density, industry experts share how decorators can create clean, durable embroidery without compromising the comfort or performance of athleisure garments.
Read MoreBranding Together: In Search of the ‘Unicorn’ Who Can Sell Both Print & Promo
Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.
Read MoreWhy You Should Be Running 7 Sales Campaigns at Once
Most salespeople run one sales campaign. The problem is that when your entire sales strategy depends on one source of business, you’re vulnerable.
Read More3 Printing Horror Stories – and How To Avoid Them
From shredded polos to dead links, print and promo professionals share their tales of orders gone wrong.
Read More10 Name Badge Sales Prospects for Year-Round Profits
Ready to make 2027 your strongest sales year yet? Target these 10 lucrative industries to secure easy, recurring orders into the new year and beyond – even if you’ve never sold name badges before.
Read MoreThe Full Package: Mastering the Art of Kitting
A well-executed kit full of cohesive promo products can look like magic to the customer.
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