From shredded polos to dead links, print and promo professionals share their tales of orders gone wrong.
Read More3 Printing Horror Stories – and How To Avoid Them
Editorial Type: Tips and Tools
The Full Package: Mastering the Art of Kitting
A well-executed kit full of cohesive promo products can look like magic to the customer.
Read More7 Secrets for Creating Amazing Self-Promos
The best self-promos don’t simply arrive – they make a memorable entrance. A veteran distributor known for highly creative self-promos explains how to make a lasting impression.
Read MoreDirect Mail Through Consumer Eyes: The Lob Survey
One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
Read MorePRINTING United Expo 2026: Overcome the 5 Culprits Behind Leadership Overwhelm
Author Corrie LoGiudice shared her strategies during a keynote speech at the annual Women in Print Alliance networking luncheon during the Expo.
Read MoreEverything Is Customer Service: Start With Love
Reframing customer service as an act of love – genuine concern for another person’s well-being – transforms both your experience and your customers’.
Read MoreHow Print Shops Can Sell More Using Buyer Intent Data Today
Instead of treating every company as an equally valuable prospect, print shops can look for signals that suggest a business is actively researching products or considering a purchase.
Read MoreTips & Cautions for Laser Engraving Tech Accessories
Discover what types of tech products are suitable for laser engraving, the differences in laser machines and best practices for production.
Read MoreThe Plant Is Full, Sales Are Up & You’re Still Underperforming
Even when every department is doing its job, the company can still be in a deficit relative to achieving its overall goals.
Read MoreThe Print Sales Metrics Most Shops Never Track but Should
Revenue matters, but revenue alone cannot tell you whether your sales process is healthy.
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