Tips and Tools Archives - Print & Promo Marketing

The Print Sales Metrics Most Shops Never Track but Should

Revenue matters, but revenue alone cannot tell you whether your sales process is healthy.

It is about using the physical nature of our medium to do the heavy lifting that a standard CMYK file cannot do on its own.

Gary Jones, vice president of Environmental, Health, and Safety Affairs for PRINTING United Alliance, outlined recurring risks and practical steps print service providers can take to address them.

When you estimate a job, you’re building a run plan and establishing the estimated hours by cost center.

For apparel decorators looking to diversify, branching out into hard goods is a smart move, whether it means pairing name-brand drinkware with an embroidered quarter-zip in a new hire kit or adding name badges and lanyards to an employee uniforming program

Avoid Headaches From Marking Items as ‘Billable’ in QuickBooks

August 28, 2026August 28, 2026 Harriet Gatter

Billable expenses should not be used in our industry, except in unusual circumstances.

When a design fails on an embroidery machine, the knee-jerk reaction in this industry is to blame the digitizing.

With the ability to more easily create textured embellishment now within reach for most businesses, the question has shifted from “Can we produce texture effectively?” to “When does texture create measurable commercial value?”

Flatbed printing has grown more than any other service at in-plants. While 29% had flatbed printers in 2024, 45% run them today.

Editorial Type: Tips and Tools

The Print Sales Metrics Most Shops Never Track but Should

Escaping the Commodity Trap Through Substrate Innovation

5 OSHA Compliance Priorities for Wide-Format Print Providers

You’re Not Pricing Wrong. You’re Not Pricing at All

How To Avoid Digitizing Disasters

The Commercial Value of Textured UV Effects

So, You Plan To Buy a Flatbed…