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Editorial Type: Tips and Tools

Jumbo Roll Printing: Big Opportunities, Big Ideas

Jumbo roll printing is the perfect solution for generation large consistent print orders.

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How To Choose the Right Direct Mail Format for Results

When should you use a letter? A postcard? A self-mailer? And how should you structure the copy for each to maximize response? Here’s your practical guide.

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Resilience & Readiness for Decorators in a New Global Landscape

How global forces will define the next era of apparel decoration.

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Why Cybersecurity Is a Sales Requirement for PSPs

As customer data increasingly lives in a digital environment rather than in physical files, brands are expecting their print service providers (PSPs) to keep their data secure.

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The 2026 Guide To Winning Sustainable Print Contracts

Sustainable print is no longer a niche request from a handful of environmentally conscious brands.

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4 Promo Takeaways From ASI’s First Show of 2026

There were plenty of new products and promo trends to browse among the 572 exhibitors, but there was also a slew of educational and networking opportunities on hand.

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Direct Mail Keywords That Drive Response

In direct mail, design matters. Paper matters. Format matters. But let’s be honest: The words are what ultimately move people to act.

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What’s New in Apparel Decorating?

Direct-to-film advancements and automation solutions were front and center at recent industry events.

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What Promo Needs To Know About Commercial Printing

For distributors looking to increase margins or expand services, here’s a rundown of the pros and cons of common printing techniques.

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Busy But Broke: Financial Mistakes Apparel Decorators Make

Industry experts break down the financial blind spots and cash flow mistakes that keep busy apparel decorating shops from becoming truly profitable.

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