Tips and Tools Archives - Print & Promo Marketing

Discussing the Trends and Predictions for Direct Mail in 2025

During a recent webinar hosted by Brad Kugler, CEO of DirectMail2.0 and Who’s Mailing What!, a group of seasoned direct mail veterans got together to discuss the trends impacting the space right now — and what they anticipate for the coming year.

Apparelist caught up with Ed Levy of Hirsch Solutions at PRINTING United Expo, and he has one suggestion for taking digital printing to the next level: mixed media.

Start presenting ideas to clients for campaigns centered on March observances.

The earthy brown hue gives off cozy vibes. Here is some inspiration on how to use that for promotional campaigns.

In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.

The latest interior design trend suggests that adding color and creativity to a room – or end-buyer campaign – can boost your mood.

Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.

When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.

Here are five overarching trends in the health care vertical for wide format printers and print distributors.

Corporate and consumer food gift sales reached $33 billion in 2021, according to Edible Arrangements. The tally is expected to keep growing as companies increasingly use food gifts to maintain relationships with clients, employees and partners.