The chief marketing officer of the Atlanta Hawks shared the story of starting her career as the Miami Heat’s first ball girl and making bold moves to reinvigorate a struggling brand.
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Marketing is more than a single slogan these days; it’s different but related stories told with authenticity and consistency.
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ASI Media’s readers were especially eager for data this year on everything from promo sales to the labor market to AI usage.
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At PRINTING United Expo 2025, Glen Swyers of Imagine Group offered onboarding insights gleaned from his time as a certified trainer at the Walt Disney Company.
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Apparelist asked the experts how to weigh the pros and cons of bringing a new revenue stream in-house.
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Here are five trends we believe will influence the converging worlds of print and promotional products in the months to come.
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In an era where sustainability is no longer a brand differentiator but an expectation, packaging decisions have become a defining element of corporate responsibility.
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Pretreating is the process that allows for successful digital white ink printing on a garment.
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Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
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The virtual summit, hosted by Branded Merch Network on Nov. 13, featured leaders in the print, promo and apparel industries who are using generative AI and other automation tools to streamline workflows and increase profit.
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