Special effects printing plays a key role in cutting through digital noise by creating a dimensional, tactile and interactive experience for recipients.
Read MorePrint Primer: How Embellishments Create an Experience
Editorial Type: Tips and Tools
8 Sustainable Strategies That Also Increase Print Shop Profit
Check out these eight examples that show sustainability as not only better for the environment, but for your profit margin, too.
Read MoreThe Price Perception Problem in Print
Here’s how print businesses can ensure they’re bringing the most value to their clients.
Read MoreDoing It Yourself: The Realities & Opportunities of In-House Decoration
Distributors who operate their own in-house decoration explain how it maintains quality control and protects their revenue.
Read MorePrinting’s Changing Approach to Sustainability
From operational improvements to data-driven accountability, PSPs are embedding sustainability into every level of their business.
Read MoreBuild Better Customer Relationships To Drive More Revenue
If you want to grow your company, positive customer sentiment isn’t a “nice to have.” It’s critical.
Read MoreWhy Cheap Direct Mail Is Costing You More Than You Think
Lower cost per piece should mean better efficiency, right? Not exactly. In direct mail, the goal isn’t to spend less. It’s to get results.
Read MoreShould You Charge Sales Tax on This Order?
Question: I am charging my customers a credit card fee if they pay by credit card. I am not charging sales tax on that. Should I be?
Read MoreThe Market Changed. Did Your Sales Team?
The market has changed at an unprecedented rate. Your customers have changed, but a lot of print sales behaviors haven’t.
Read MoreNot Your Average Promotional Notepad
With digital printing capabilities, variable messaging notepads are straightforward to produce.
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