In this podcast, Rusty Pepper of Taylor OnDemand shares tips for selling print to clients in six of promo’s top sectors.
Read MorePromo Insiders: 6 Markets To Target Now With Print
Editorial Type: Tips and Tools
How To Embrace ‘Dopamine Décor’
The latest interior design trend suggests that adding color and creativity to a room – or end-buyer campaign – can boost your mood.
Read More5 Strategies for Pitching Sustainability to Reluctant End-Buyers
Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.
Read MoreCharting the Evolution of Color Spaces in Wide-Format
When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.
Read MoreEmerging Trends in Healthcare Design, How Wide-format Printers Can Take Advantage of Them
Here are five overarching trends in the health care vertical for wide format printers and print distributors.
Read MoreFar From Cookie-Cutter: Lasting Brand Opportunities with Food Promos
Corporate and consumer food gift sales reached $33 billion in 2021, according to Edible Arrangements. The tally is expected to keep growing as companies increasingly use food gifts to maintain relationships with clients, employees and partners.
Read MoreBeyond the Brown Bag: Lessons From the Failed Wendy’s ‘SpongeBob’ Campaign & ‘Dopamine Design’
The fast-food brand fell short of customers’ technicolor expectations with its latest co-branding effort, and the internet has not been silent about it.
Read MoreASI Power Summit 2024: Lessons Learned From Top Industry Leaders
Top promo executives weighed in on adapting to change and leadership challenges.
Read More5 Ways To Leverage Lead Scoring
Develop a strategy to determine which leads are likely to become paying customers.
Read MoreTackle Wide-Format Sports Floor Graphics with Ease
When it’s game time, the graphics on the court, on the field, and under the ice must look sharp. Here’s a glimpse at what it takes to enter this arena.
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