Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, gives the inside scoop on what giveaways are popular on and off campus.
Read MorePromo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
Editorial Type: Tips and Tools
Perfect Print Technologies for POD Projects
Heat-applied graphics — including DTF, screen-printed transfers, patches, and specialty HTV — are a game-changer for print-on-demand pros. Get the speed, quality, and flexibility you need to scale smartly and deliver standout designs without setup hassles.
Read MoreLooking Ahead to PRINTING United Expo 2025
PRINTING United Expo 2025 is poised to deliver even greater opportunities for label and package converters ready to sharpen their competitive edge. While exhibition details are still being finalized, early signals from exhibitors point to an event that builds on last year’s momentum.
Read MoreLocal Businesses Give Out Promo at Pride Celebration in Philly Suburbs
The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.
Read MoreThe Rise of the ‘Dark Funnel’ – Why Showing Up Matters
Most early decision-making for your leads doesn’t involve you at all, which is why selling often feels like you are screaming into the void.
Read MoreTranslate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo
Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and cross-stich could be a fun basis for your next promo campaign.
Read MoreHow To Create the Ultimate Print-on-Demand Experience for Customers
Think of yourself as a “fulfillment solutions provider,” rather than a printer or promotional products distributor.
Read MoreStudy: Plastic Bag Bans Are Working To Reduce Litter
A recent study published in the journal Science found a 25% to 47% decrease in plastic bag litter in shoreline cleanups.
Read MoreHow To Sell More Print Without Selling
I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
Read MoreThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.
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