Digital direct-to-film transfers and UV-cured inks are increasingly popular in promo.
Read MoreDecoration Trends To Watch in 2025
Editorial Type: Tips and Tools
A New Day in Drinkware Decoration
Whether it’s big, bold designs or understated logos, distributors and suppliers are adopting an innovative approach toward branding tumblers and mugs.
Read MoreMoving Into the Decal and Sticker Opportunity
They might seem like a throw-away, or something only packaging companies can truly make a profit on, but the reality is that stickers and decals may be a revenue center your shop isn’t currently taking full advantage of.
Read MoreA Quick-Hit Course in Social Media Success
These strategies and best practices will help promo pros leverage social platforms to maximize their business-building effects.
Read MoreTarget Report: Experiential Graphics Under the Lights
There was a time when signage and event graphics were primarily viewed as an extension of commercial print. That time has passed.
Read MoreASI Fort Worth 2025: Torsten Gross Delivers Marketing Motivation in Energizing Keynote
For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.
Read MoreASI Fort Worth 2025: The Benefits of Adding Print to Your Business
A Power Session panel featured best practices from three distributors who offer both promo and print services to their clients.
Read MoreExploring 7 Popular Decoration Techniques for Promo Products
Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).
Read MoreASI Fort Worth 2025: Hone Your Social Selling Skills
Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.
Read MoreASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand
Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
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