Ice cream and cake brand Carvel is opening more stores throughout the U.S., and using co-branded restaurant concepts to introduce itself to new markets. It’s a good lesson for promotional products distributors about how brands can work together to create a complementary experience.
Read MoreEditorial Type: Tips and Tools
Skip the Cardio
A few years ago, I worked with a life coach. We met once a month and talked about various business and life issues. At the beginning of one meeting, the coach asked me if I was still going to the gym and working out. It’s never good when someone has to ask that question. I…
Read MoreHow to Get Rid of All of Your QuickBooks Windows Easily
Ask the Accountant… Question: I usually end up with lots of windows open in QuickBooks Premier. Is there an easier way to close them than one at a time? Answer: To close all your open windows in QuickBooks Desktop (Pro, Premier, or Enterprise), go to “Window” at the top of the screen, and then “Close…
Read MoreSet Yourself Up as a Solutions Provider, Not a Salesperson
In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.
Read MoreHow to Educate Your Print Customers on Security Features
Technology is always developing. One of the biggest innovations in recent years is the continued ease of paying for things electronically. First the credit card, then PayPal, leading to smartphone payments and instant transfers on apps like Venmo. Because of this, it’s logical to think the demand for security print products, such as checks, would…
Read MoreHow Premium Brands Can Elevate Your Promotion
Longevity is a primary concern for promotional products buyers. Not only are they thinking about the environmental friendliness of a product — things like reusable drinkware and eco-friendly apparel are in high demand — they also want their logo to live on as much as possible. The way to do that is to give end-users…
Read MorePillbox’s Dan Watson Talks About the Power of a Referral and Baseball Bats as Art
Pillbox Bat Company’s Dan Watson joins the podcast today to talk about how one branded bat promotion led to a relationship with the Minnesota Twins, and how that relationship led to a referral to other teams across the league. Watson also discusses the idea of a baseball bat being an artistic medium.
Read MoreCelebrate Your Brand with HALO
You need the power to stand out, make an impact, be remembered. We can help you Break Through the barriers that stand between you and your audiences by creating solutions that engage, inspire and endure.
Read MoreGuy Fieri’s ‘Munch Madness’ T-shirt Is Dangerously Close to Trademark Infringement
Guy Fieri is flying dangerously close to the trademark infringement sun with his “Munch Madness” T-shirt, which parodies the highly proprietary “March Madness” logo. Fieri has plenty of parody apparel, so he clearly knows how to toe the line. Distributors can do that, too, but they need to be careful.
Read MoreWhy Is TikTok Obsessing Over Costco-Branded Apparel?
Costco’s branded apparel, featuring both its own logo and that of its house brand Kirkland Signature, is the hot new product on social media. So, what makes this apparel so sought-after aside from being hyped up on TikTok? We took a look at the decoration to try to figure it out.
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