Yes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?…
Read MoreEditorial Type: Tips and Tools
Bandannas: The Perfect Fit for Any Fundraising, Charity or Cause Awareness Event
Available in a variety of colors, sizes and styles, bandannas can be used as a main fundraiser giveaway, added to a participant swag bag, or given to sponsors as a thank-you. Here are two ways that promotional products distributors can help clients incorporate bandannas into an awareness, cause and/or charity event…
Read MorePlatforms, Product Mix and More: Answering Common Online Store Questions
Want in on the e-commerce opportunity? Then you’d better be able to provide your clients with an online store. And if you’ve never done it before (or you want to get more out of the stores you’re already operating), you’ve come to the right place. Join us as we answer some common questions about online stores…
Read More5 Principles to Design Your Best Life and Business
“You can’t lead others until you know how to lead yourself,” explains Russell Benaroya, a serial entrepreneur and author of “One Life to Lead.” Tune in as our Million Dollar Monday guest shares the five principles to designing your best life and business….
Read MoreHow Mindfulness Will Elevate Your Sales Game
Mindfulness and sales don’t always feel like they go hand-in-hand, but we had the chance to sit down with Cindy Goldsberry, a former Boundless executive, author and strategic sales visionary, to learn how harnessing authentic mindfulness in your sales process can be impactful…
Read MoreDownload This Holiday Gift Guide Now & Share With Your Clients! 5 Minutes to Better ROI From Your Holiday Gift Program
Businesses make significant investments in their holiday gift programs. Too often, though, gift purchases are left to the last minute and end up with someone scrambling for gifts. The result: ROI is much less than it could have been. However, with a little proper planning you can be assured of getting the best ROI from your program…
Read MoreCommodity-Based Marketing and Content Creation: Why It’s Time to Move On
It’s time for the promo industry to level up. Since the beginning of 2020, utilizing multiple forms of media creation, social selling, digital marketing and strategic collaboration has never been more relevant. This industry has so much to offer and so many creative minds. Unfortunately, the sector remains commodity-centric and content-averse…
Read MoreHow Promotional Caps and Headwear Fit Into Today’s E-Commerce World
The pandemic expedited the growth of the digital retail world, forcing promo distributors and their customers to quickly ramp up their online presence. But to truly stand out in an inundated virtual world of ads, marketing and more, distributors must stay on trend with their headwear offerings in order to achieve the best ROI possible for everyone…
Read More9 Ways to Increase Traffic to Your Website With Social Media
Since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, social media represents one of the best chances you have at getting views, shares, likes and visits to your distributor website. To help you get maximum visibility and website traffic with social media, these are some simple tactics to try…
Read MoreMost Valuable Product: How to Play Bigger for Sports and Outdoor Promotions
To this day, when Brannon Craig shops for consumer electronics, chances are he’s leaving the store with a SONY item. It’s simple logic, he said. The outdoor chair he brought to his kids’ sporting events had a SONY logo on it, and the brand gained his loyalty. That’s the power of promotional products. And Craig should know. Building relationships through outdoor promos is what he does…
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