Social media is an ever-changing landscape, and it can be challenging to determine how to leverage these platforms to help grow your business. We sat down with supplier partner, PromoKitchen Chef and social media all-star Charity Gibson to get her best practices for building a social media presence. Here are three key takeaways from our conversation…
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10 Mistakes Promo Distributors Make With Their Websites
Your website is open for business 24/7, and it must quickly communicate to your ideal client that you understand their needs and wants, that you speak the same language and that they can trust you with their projects. If you’re interested in improving your distributor website, start by identifying what needs to be fixed. Are you making any of these mistakes?…
Read MoreWhy Branded Drinkware Is Now a Must-Have Fashion Accessory (and How to Sell More of It)
When you think “fashion,” you think clothes, right? Popular cuts and materials? Big logos or subtle prints? The world of fashion doesn’t stop at wearables, though. Trends translate over to consumer products and accessories, most notably drinkware. Try telling the TikTok kid who demands the latest water bottle they saw their favorite influencer using that drinkware can’t be trendy…
Read MoreUyghur Forced Labor Prevention Act Takes Effect: What Apparel Sellers Should Know
The Uyghur Forced Labor Prevention Act (UFLPA) took effect on June 21, targeting goods produced in China’s Xinjiang Uyghur Autonomous region. The region has been a topic of debate in recent years, as human rights groups claim the Chinese government has forced the Uyghur minority into labor camps. In response, U.S. companies that source apparel from China should brace for disruption…
Read MoreSpector Vision Augmented Reality
With the new 2022 Summer Ora collection comes some very exciting news! We have implemented a brand new and exciting feature called Spector Vision. This augmented reality tool will allow you to experience branded merch like you never have before. We are blurring the lines between a physical and digital experience by pairing each Ora product with its very own augmented reality code…
Read MoreWhich Side of the Promo Brain Are You? (Secrets to High-Performance Teams)
Today’s post-pandemic client expects more from you: more consultation, more creative ideas, more unique services. Given that your business now needs a high-performance production team in addition to a high-performance creative team, it’s critical we understand what each role needs in order to function at a consistently high level. Here’s a glimpse of what each area needs for success…
Read MoreHow One Distributor Uses Printed and Promotional Products for Winning Direct Mail Promos
Did you know that promotional products have been around in the U.S. since the days of George Washington? This isn’t a history lesson, but Linda Neumann, owner of Brilliant Marketing Ideas in San Diego, likes to include tidbits like that in her self-promos. With a personalized letter that’s both informative and entertaining, she’s found a way to meld print and promo for direct mail beyond just a flier…
Read MoreSales vs. Marketing: How Do You Get Clients?
With all the extra work getting all the logos and items you need when you start a new client, you’re really busy for two or three weeks producing these orders, and you stop networking and cold calling. So when the orders are completed, your pipeline is empty and you have to start all over again. I call this the cycle of doom. How do you get out of the cycle of doom? Simple: marketing your business…
Read More7 Fun and Unique Promo Products to Fit Your Client’s Specific Needs
We always try to shine a light on the products that make us think, “Wow, I’ve never thought of that before.” Products that fulfill a need end-users might not have known they had, or just stand out because of their individuality, are a good way to ensure that people hold onto them for a long time and have a more favorable view of your client…
Read MorePlugged In: What’s New and What’s Selling in Tech Promotional Products
What seemed like groundbreaking technology not so long ago (like the iPod) is now out of date. So you’d be forgiven if you’re behind on what end-users are looking for in their tech items. But that’s what the experts are here for. We spoke to a suppliers about what tech products their customers want, what trends are driving this demand and more…
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