Social media use is no longer optional in business. You need to be proficient in multiple platforms to get the word out. And it’s OK if you feel a little lost at first. Think of each social network as a different tool in your toolbox.
Read MoreEditorial Type: Tips and Tools
Beware False QuickBooks Helpers
Ask the Accountant… Question: I needed help with my QuickBooks. I googled and found a number, but they didn’t help and tried to sell me a different QuickBooks program. Why? Answer: You should never google to find a way to contact QuickBooks. You will likely not find QB/Intuit, but the person on the other end…
Read MoreMergers and Acquisitions: The Ins and Outs of Buying and Selling in a Consolidating Industry
Technology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…
Read MoreThe One-Stop Shop: Find a Supplier Who Meets Every Need by Stocking the Latest Trends
How do decorators ensure they are stocked up on everything from basic T-shirts to hats and more? And how do they make sure they’re staying on top of current trends? They work with suppliers, like Delta Apparel, to make sure everything from Ts in every size and color to hats and bags are always ordered, on-hand, and ready to go.
Read MoreWhich QuickBooks Online Product Is Right for You?
Ask the Accountant… Question: Which QuickBooks Online product is right for me? Answer: If you have read my blogs, you know that I am not a big fan of QBO (QuickBooks Online) for an ad specialty distributor. However, there are some circumstances where QBO is the better choice, such as when you are using an…
Read MoreEmbrace Digital Embellishments to Tap Into the Printing Enhancement Opportunity
There is an opportunity in the print market for digital embellishments. It’s a matter of figuring out where to find the opportunity and how to take hold of it, along with understanding the challenges.
Read MoreSports Branding Lessons from the Orioles’ ‘Homer Hose’
The Baltimore Orioles have started celebrating home runs by drinking water out of the “Homer Hose,” which is basically a beer bong but they can’t call it that. It’s fast becoming a fan favorite, and presents all sorts of branding opportunities.
Read MoreHow to Designate a Vendor as a 1099 Vendor in QuickBooks
Ask the Accountant… Question: When I try to designate a vendor as a 1099 vendor, it is greyed out. How do I change that? Answer: There has been a recent change to Preferences in QB Premier regarding 1099 status of vendors. Now, you must turn on the 1099 option in “Preferences” > “Tax: 1099” (toward…
Read MoreLessons from Carvel’s Co-Branded Westward Expansion
Ice cream and cake brand Carvel is opening more stores throughout the U.S., and using co-branded restaurant concepts to introduce itself to new markets. It’s a good lesson for promotional products distributors about how brands can work together to create a complementary experience.
Read MoreSkip the Cardio
A few years ago, I worked with a life coach. We met once a month and talked about various business and life issues. At the beginning of one meeting, the coach asked me if I was still going to the gym and working out. It’s never good when someone has to ask that question. I…
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