Question: I have QuickBooks Premier 2019. I keep getting pop-ups telling me to upgrade to Premier 2022. I know I need to upgrade to 2022, and that it’s a subscription. Should I just go ahead and do it? Answer: Your QB Premier 2019 will be upgraded at no additional charge through May 2022. The subscription that you will be purchasing is an annual one…
Read MoreYou’ve decided to step up your marketing and start a blog to publish content. Before you start, since this is a long-term strategy, it is wise to make an informed decision about where to house your content to get the most benefit from this effort. First off, you want to think about your long-term business goals…
Read MoreOnline stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreIt can be hard to tell clients that product they had their hearts set on is out of stock, but things happen—especially right now when inventory and lead times can be real bears. That doesn’t mean the order is beyond repair. There are so many options to choose from as long as you have the know-how and initiative to call upon other suppliers…
Read MoreGoogle Analytics has undergone many iterations over the years. But as the web has evolved and gone mobile, and data tracking regulations go into effect, the popular tool has become increasingly inaccurate. In order to solve that, Google has launched a whole new tool, Google Analytics 4. Here’s what promo distributors should know…
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Whether you’re the leader of a billion-dollar company, the sales director for a three-person sales team or the manager of a production department, knowing why your organization fights change is critical, because it’s crucial to growth. Here is a simple three-step method to making change much, much easier…
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In episode 3, we go deeper into the concept of convergence, with John using examples from real-life Club Colors clients to demonstrate the success of this business practice. John explains how convergence between apparel decorators and promotional products distributors, when done right, will only serve to grow the community as a whole…
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Question: I filed my sales tax last week with the numbers in the QuickBooks sales tax liability report. When I ran the report again this week, the numbers had changed. What’s going on? Answer: Likely, you had not reconciled your checking account(s) before running the first sales tax report…
Read MoreIt’s summertime, and with pandemic shutdowns, strict mask mandates and canceled events becoming distant memories, many people are jumping at the opportunity to once again attend concerts, festivals, live entertainment venues and other events. Combined with warming temperatures, the spirit of positivity is finding its way into promotional products trends, and if you aren’t hitting…
Read MoreSeventy-five percent of people never scroll past the first page of search engines. This also applies to buyers of promotional products, many of whom use Google and other search engines to find a vendor. This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients…
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