Whether you are afraid you can’t compete with big online sellers or you think you have nothing to worry about, the fact is that the market has changed. If you’re afraid you can’t compete because your business is too small, this can actually be your superpower. Here are seven things small promo distributors can do to attract their ideal customers…
Read MoreEditorial Type: Tips and Tools
Imprint Engine’s Caleb Gilbertson and Zach Sussman on the HR Spending Boom, a Shift in How Buyers Are Using Promo and More
Imprint Engine’s Caleb Gilbertson and Zach Sussman joined the show to share some lessons from their fast-growing company’s success and discuss how the recent boom in HR-related spending is creating huge opportunities for promo businesses. They also talked online stores, their end-to-end business model and much more…
Read MoreBe Iconic, Live Iconic, Go Iconic: Advice on Starting/Scaling a Company (and More)
Billy Bosch turned his vision for the perfect snack into reality through starting his own company, Iconic Protein. His products are now sold in over 8,000 retail stores and he has raised over $14 million in capital. Tune in to hear valuable advice on starting and scaling a company, working with business partners, and living an iconic life…
Read MoreCould Offer Letter Kits Be the New Onboarding Kits?
Companies have long been giving their new hires gifts to make them feel welcome. But with the extra-competitive job market these days, employers need to stand out from other prospective hirers and appeal to applicants before they even sign on the dotted line. That’s why some companies are taking the welcome kit approach a step further…
Read More8 Promotional Product Ideas for Remote Workers
Some companies are finally gearing up for a return to the office, but many others are staying fully or partially remote, especially as a way to woo employees in a competitive labor market. Those companies will be in need of promotional products for remote workers. Give them the good stuff with these ideas…
Read MoreHow to Win Business With Self Promos: 4 Ideas for Distributors
When it comes to marketing materials for a distributor, self promos are a no brainer. What could be a better way to show the world what you do than by giving out a branded product? Here are some ideas to help you put your own no-fail self promo program in place…
Read More4 Staffing, Hiring and Employee Retention Best Practices for Print and Promo Businesses
If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…
Read MoreTechnology – A Distributor’s Key to Higher Valuation
As a distributor, you are likely in one of three lanes: (i) ready to sell for an excellent valuation, (ii) in the hunt to grow by acquisition, or (iii) planning to stay the course and grow quickly and organically. In all cases, your sales, operations and ability to scale efficiently will drive success. Scaling efficiently equates to a strong technology platform…
Read MoreThe Print and Promo Staffing Handbook
Tips and strategies for hiring, recruiting and retention
Read MoreTake Athletic Apparel Promotions From Good to Great With These Product Trends and Decorating Ideas
It’s no secret that athletic apparel is huge right now. Everything from leggings to quarter-zips is being styled to bring comfort to even the most professional environments. As such, it’s crucial to not only offer the hottest styles, but to also know how to decorate them to customers’ needs. Read on for the latest trends and decorating ideas…
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