For all its faults, I still see Facebook as the No. 1 platform to promote just about anything online. But some of us have become overly reliant on this one platform to meet our needs. How do you market without Facebook? Here are a couple of ideas. And you might not want to wait until Facebook disappears to start using them…
Read MoreEditorial Type: Tips and Tools
Now Trending: Promotional Apparel Styles to Watch in 2022
Apparel trends come and go, with some standing the test of time, some falling from the public eye only to return later, and others dying as quickly as they came to be. But as we prepare for 2022, there are a few promotional apparel trends worth noting…
Read More5 Steps to Transform Your Promo Business (by Thinking Like an Ad Agency)
Distributors spend far too much time simply putting logos on merchandise and calling themselves marketers. This is an enormous problem—one that the supply chain stresses are only serving to exacerbate. However, distributors can follow five steps to create magic for their clients by thinking like an ad agency…
Read More5 Food Promotions Product Ideas (Plus Sales Tips and More)
To find out what buyers are looking for, what new products are hitting the market and how distributors can cook up a successful food promo, we spoke with experts from some of the leading promotional food suppliers in the industry. Here’s what they had to say, along with some products for inspiration…
Read MoreThe Anti-Diet Diet: Goodbye Diet Culture, Hello Sustainable Health
Emily Hochman, a Forbes 30 Under 30 entrepreneur, has redefined “dieting” through Wellory, an app that helps people make healthier eating choices rather than crash diets. Tune in to hear valuable advice about growing a business and learn some health tips along the way…
Read MoreWhat Happened to My Purchase Order Emails From QuickBooks?
Question: After I emailed a purchase order to a supplier in QB Premier, I used to see a message telling me that it had been emailed. I don’t see that anymore. What happened? Answer: You are probably talking about a pop-up message that said: “QuickBooks sent the email to your email application. Your email application will send it to the recipient.”…
Read More8 Simple Steps to Protect Your Distributor Website From Hackers
The recent GoDaddy security breach exposed over a million users’ websites and email accounts. Keeping your online properties safe is one of the most important things you can do to protect yourself and your business. The good news is, there are a few things you can do that don’t involve that much technical know-how…
Read MoreHow One Distributor Uses Print and Promo for Healthcare Clients
Trish Arena, senior account manager for Franklin Group USA, Brooklyn, N.Y., remembers when she was new to the industry, so she had no choice but to jump into print and promo with both feet. She’s held onto that feeling of curiosity and the willingness to ask others for help, and it’s served her well in her career, especially with clients in the healthcare vertical…
Read MoreRemind Your Customers: Saying ‘Thanks’ With Promotional Products
Our advertising medium is just about the only one that results in a “thank you” from the target audience. Whether it be an employee reward, customer appreciation gift or sales incentive, we need to let our clients know that now is the perfect time to show appreciation to their hungry customers and target audiences using promotional products…
Read MoreWhy Most Promo Businesses Fail to Hit Sales Targets
“What drives sales outperformers?” That’s the question McKinsey & Co. asked over 2,500 B2B companies. McKinsey wanted to know what differentiates those who outperform the market versus those who stay stuck in no-growth (or slow-growth) mode. They discovered four key traits all outperformers share…
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