It’s hard to believe 2018 has already come and gone. It feels like just yesterday we were watching the Winter Olympics and fantasizing about what Meghan Markle’s wedding dress would look like. Along with those 2018 milestones, the year was also replete with major promotional apparel trends. For 2019, we expect no shortage of new looks and updated styles…
Read More
This year alone, British Airways, Delta Airlines, Turkish Airlines, Air New Zealand, American Airlines, Alaska Airlines and more announced they would revamp their employee uniforms to achieve a more updated look for each airline. All this attention to employee uniforms and aprons is great news for promotional apparel distributors looking to cash in on new business opportunities…
Read MoreDistractions are everywhere during a typical workday. Add modern technology to the mix, and we’re all but set up to be less productive. While it may be impossible to entirely avoid distractions, cutting down on them is the key to better efficiency in the workplace. Here are five ways to reduce your work distractions and boost productivity…
Read More
Jackets and outerwear have gotten a major upgrade since the days of the Thunderbirds and the Pink Ladies. While the looks are still sought out as statement pieces, they also feature technical specifications that make them must-have additions to any ensemble. With the right knowledge, promotional jackets and outerwear can help you (and your clients) achieve year-round success…
Read MoreIn promo, things are going to go wrong. But, believe it or not, there’s a way for distributors to turn mistakes and unfortunate circumstances into big business wins. BrandVia’s Eric Nelsen told us how, sharing an example of a promotion that went off the rails…
Read MoreWe’ve said it before, and we’ll probably be saying it forever at this point, but The Walt Disney Co. knows the ins-and-outs of marketing just as well as they know the key to everyone’s childhood heart. This includes meeting the ever-changing demands of its ever-growing audience. We couldn’t help but notice all of the new…
Read More
In 2017, our Top 50 promotional products distributors totaled $5.033 billion in sales. How did these powerhouse distributors get there? We asked six of the top earners and fastest growers from this year’s Top 50 list for the secrets to their success…
Read More
Fashion trends can be as fickle as the seasons. One day, you’re frolicking in the autumn air while beautiful, multicolored leaves fall all around you, and the next you find yourself inside as a snowstorm ruins any chance you have of seeing the sun for the next week. Similarly, an apparel trend this week can…
Read MoreNobody can deny the ubiquitous presence of social media marketing, so it is compelling to inspect which channels have proven most effective for B2B marketers. LinkedIn, which 97 percent of B2B marketers use for their content marketing efforts, took the top spot in a Content Marketing Institute survey…
Read More
As one of our favorite films, 1987’s “The Princess Bride” contains a number of unforgettably humorous and pithy lines. Many utterances possess both descriptions, with our top combination being, “Get some rest. If you haven’t got your health, you haven’t got anything,” which Count Rugen suggests to Prince Humperdinck after the latter explains his lengthy…
Read More