With so many channels for prospecting and reaching customers—like cold calling, emailing, texting and now even social media—sales strategies change depending on who’s selling and who they’re trying to reach. But, one thing is for sure: Knowing your prospects’ age demographic can certainly help in figuring out what method works best…
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How Great Decoration Helps Promotional Products Businesses Stand Out From the Competition
RJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and Mike Wilson, vice president of operations for Overture Promotions, joined our own Sean Norris for a panel discussion on how promo businesses can take their decoration capabilities to the next level, and how that can attract more business even when times are tough for customers…
Read MoreIs This the Perfect Face Mask? Let’s Examine Why It’s So Popular
The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read More6 Tips for Developing Your Screen Print Business (or Any Promo Business, Really)
Whether you’re considering adding in-house screen printing or already have a plan in the works, Marshall Atkinson of Atkinson Consulting had tips on how to get started that really translated as key advice for any promo business. Here are six takeaways from his session at the PRINTING United Digital Experience…
Read MoreDecorating Apparel or Looking to Start? Learn From the Experts at the (Free!) PRINTING United Digital Experience
The PRINTING United Digital Experience has something for everyone, but for anyone already decorating apparel (or looking to start), there’s an entire day dedicated to screen printing and other apparel decoration topics. On Tuesday, Oct. 27, the event will roll out a full day of programming that includes education sessions, a panel discussion and product demos on…
Read More‘Plan Accordingly’: A Massive Holiday Shipping Crunch Is Coming—Here’s How It Impacts Promo Companies
There are usually shipping delays around the end of the year as consumers, retailers and corporate buyers ramp up holiday purchases. This year, though, might be unlike anything we’ve ever seen—both in overall volume and in timing. FedEx and UPS have told some shippers that they’re already at or near shipping capacity for the remainder of the year…
Read MorePromotional Jackets and Outerwear: Trends to Watch in a Changing Market
The pandemic is still going strong, which means people are going to start needing outerwear and jackets if they want to stay outdoors in the colder months. With that in mind, we caught up with three industry outerwear experts about what styles to look out for this year, what’s changed in the market and what to know about promotional outerwear and jackets…
Read MoreWhat Comes Next for Promo? 4 Ways to Thrive in a Massively Disrupted Marketplace
The big question on everyone’s mind these days is: What comes next? What comes next for my business, the industry, the economy? Here’s the most honest answer you are going to get: No one knows. How can you maximize your chances of success when you have no idea what is coming next? Here are some thoughts on how each of us can thrive in a massively disrupted marketplace…
Read MoreDecoration Diaries: How a Promo Distributor Turned a T-shirt Order Into Much More (and Gained New Customers)
When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
Read MoreDecoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
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