The U.S. government’s $2 trillion stimulus package was the $349 billion in total loans for small businesses. Known as the Paycheck Protection Program (PPP), the lending program opened last week. Here are some key details and questions for promotional products businesses, including eligibility information and a link to the application form…
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Selling Promo During a Crisis: Doing Your Job When Things Get Weird
With everything going on right now, sales calls feel uncomfortable at best, tone deaf at worst. But promo professionals have businesses to run. How do you balance giving your customers the space they need while still doing your job? There’s no single answer that works for everyone, but here are some ideas…
Read MoreNavigating the Amazon Effect: Using Technology to Support Your People
Not even a high-touch and highly creative industry like promotional products is immune to the “Amazon Effect.” That may have many distributors rushing towards an e-commerce model to meet buyer expectations—but before you completely throw out the traditional relationship-based model, let’s discuss…
Read More7 Big Promotional Products Trends We Noticed at PPAI Expo 2020
The PPAI Expo is always a good place to see new products, but if you know where to look, it’s also a place to discover the overall trends taking shape in promo. Still, the show is huge, so it’s not always easy to see the bigger picture. That’s why we did the work for you! Here’s a breakdown of some of the big promotional products trends we saw in our time at the show…
Read MoreFive Promo Industry Pros Share Their Best Business Travel Tips
To help make sure your future travel goes as smooth as possible, we chatted with five seasoned travelers in the industry to get their best tips and tricks, advice on what (and how) to pack, and other things to know that might just save you some time and money when you’re traveling for business…
Read MoreStyle Trends, Popular Features and Selling Tips in Promotional Uniforms
While your average uniform-buyer might not have the budget or cultural cachet of a Delta Air Lines or Golden State Warriors, there’s enormous opportunity in this product category. For every NBA franchise, there’s a thousand local sports leagues. For every Starbucks, there’s a hundred small coffee shops. You get the idea…
Read MoreContent Marketing for Promo Businesses: Questions and Answers to Get You Started
Content marketing is inexpensive, but when done well, it’s a great way for promo businesses to gain exposure. We asked our supplier and distributor marketing experts for answers to some common content marketing questions. Hopefully, you can use them to get started (or get better) at content marketing for your own business…
Read MoreThe Golden Rule(s): 4 Keys to Five-Star Customer Service
We talked to Jeff Bourland, owner of Proforma Southwest, to find out what works when it comes to managing sometimes demanding customers, turning challenges into successful sales, and customer service do’s and don’ts. Bourland has been in the industry for more than 20 years, so it’s safe to say he knows a thing or two about good customer service…
Read MorePromotional Jackets: Style Trends and Sales Advice From Outerwear Experts
Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon…
Read MoreCreate Longevity for Your Promo Business With These Simple Succession Planning Steps for Every Stage of Your Career
At any stage in your career, the goal for every distributor should be to structure a business that’s strong enough to continue when you’re no longer running it. Impending retirement is not the time to slowly run down your company until you’re ready to close shop. When you’ve done the heavy lifting up front, the business is more likely to thrive—making it all the more appealing to your successor when the time is right…
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