Enabled by continual development of digital print technologies, almost everything we use has images printed on it in one form or another. Just about anything we can imagine being printed, can be printed, and is.
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Whether it’s items inspired by retail apparel or products that come with built-in mechanisms for proving sustainability metrics, end-buyers know what they want in the new year – and suppliers are coming out with new products to meet those needs.
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Tags and labels may get overlooked, but they’re a more than $20 billion product category replete with opportunity. Learn how to capitalize on that here.
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In the inaugural episode of Branding Together – a monthly video podcast hosted jointly by ASI and the PRINTING United Alliance – Editors Theresa Hegel and Cassie Green discuss the most important things print should know about promo and vice versa.
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When designed thoughtfully, tactile mail creates memorable and shareable experiences. It’s not just about sending mail — it’s about creating a physical connection.
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This five-pronged primer delivers strategies and stories to help printing pros power up sales by making merch part of their business arsenal.
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Every day I see people posting and sharing how to grow followers. I concede that’s important, but it isn’t the main thing. Knowing how to convert is the main thing.
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Mimi Brown of AMP Up Success discussed how identifying personality traits can help distributors develop their business acumen and close more sales.
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Sameena Safdar, CEO of Amplify Your Voice, provided attendees of this Education Day session with valuable tips for building their personal brands online.
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Ask the Accountant… Question: I have never used QuickBooks before. Which one should I buy: Desktop or Online? Answer: I have been a fan of QuickBooks Desktop (the regular one) for distributors, but over the last several years, Intuit (owner of QB) has been strongly pushing QuickBooks Online (QBO). It has become apparent that QBO is the future of QuickBooks. For this reason, I recommend that any distributor who is new to QuickBooks go with QBO. I don’t want to see anyone go into Desktop and then have to switch…
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