In my career, I’ve seen a lot of good-to-great direct mail. And I’ve also seen a lot that gets things wrong.
Read More7 and 3/4 Things You Don’t Ever Want To Do in Direct Mail
Editorial Type: Tips and Tools
ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies
A trio of distributor leaders gave tips on sales and marketing tactics along with views on AI and how to navigate tariffs.
Read MoreThe Headwear Opportunity
Despite its demand, some suppliers believe headwear is still an undersold item in promo.
Read MoreCreative Direct Mail Strategies for Fall
July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns.
Read MoreFrom SEO to GEO – How Search Is Changing for the Print Industry
Search behavior has become significantly more sophisticated. Users now expect context-aware results. For the print industry, this evolution brings both challenges and opportunities.
Read MorePromo Insiders: Totes, Tumblers, Tiny Turtles & Other Swag Gen Z Loves
Olivia Borgula, a student at the University of Maryland and current intern with ASI Media, gives the inside scoop on what giveaways are popular on and off campus.
Read MorePerfect Print Technologies for POD Projects
Heat-applied graphics — including DTF, screen-printed transfers, patches, and specialty HTV — are a game-changer for print-on-demand pros. Get the speed, quality, and flexibility you need to scale smartly and deliver standout designs without setup hassles.
Read MoreLooking Ahead to PRINTING United Expo 2025
PRINTING United Expo 2025 is poised to deliver even greater opportunities for label and package converters ready to sharpen their competitive edge. While exhibition details are still being finalized, early signals from exhibitors point to an event that builds on last year’s momentum.
Read MoreLocal Businesses Give Out Promo at Pride Celebration in Philly Suburbs
The fifth annual event drew hundreds of people, decked out in rainbow-themed merch, in celebration of Pride month.
Read MoreThe Rise of the ‘Dark Funnel’ – Why Showing Up Matters
Most early decision-making for your leads doesn’t involve you at all, which is why selling often feels like you are screaming into the void.
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