Tips and Tools Archives - Page 7 of 42 - Print & Promo Marketing

Translate Gen Z’s Love of ‘Grandma-Core’ Hobbies Into Promo

Gen Z is taking their downtime offline – and their newfound interest in crafting, crocheting and cross-stich could be a fun basis for your next promo campaign.

Think of yourself as a “fulfillment solutions provider,” rather than a printer or promotional products distributor.

A recent study published in the journal Science found a 25% to 47% decrease in plastic bag litter in shoreline cleanups.

I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.

The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.

Here are some strategies from experts who have learned to adapt and thrive in today’s era of Zoom calls and emails.

The Bundy Group executive presented data-driven perspectives on global economic trends, predictive planning and more for industry pros.

This sublimation guide covers fabric types, common issues like ghosting and press lines, plus expert tips on color and mixed media applications.

For promotional products distributors, selling print can be a logical, profitable next step.