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Editorial Type: Tips and Tools

A New Day in Drinkware Decoration

Whether it’s big, bold designs or understated logos, distributors and suppliers are adopting an innovative approach toward branding tumblers and mugs.

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Moving Into the Decal and Sticker Opportunity

They might seem like a throw-away, or something only packaging companies can truly make a profit on, but the reality is that stickers and decals may be a revenue center your shop isn’t currently taking full advantage of.

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A Quick-Hit Course in Social Media Success

These strategies and best practices will help promo pros leverage social platforms to maximize their business-building effects.

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Target Report: Experiential Graphics Under the Lights

There was a time when signage and event graphics were primarily viewed as an extension of commercial print. That time has passed.

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ASI Fort Worth 2025: Torsten Gross Delivers Marketing Motivation in Energizing Keynote

For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.

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ASI Fort Worth 2025: The Benefits of Adding Print to Your Business

A Power Session panel featured best practices from three distributors who offer both promo and print services to their clients.

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Exploring 7 Popular Decoration Techniques for Promo Products

Here’s a look at some of the most popular decoration techniques and how they can best be used on promo apparel (plus, a bonus technique).

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ASI Fort Worth 2025: Hone Your Social Selling Skills

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.

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ASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand

Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.

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How Mailers Can Build Better Relationships With Printers

PRINTING United Alliance Media Brands Senior Editor Toni McQuilken gave a presentation to the Greater Portland Postal Customer Council (GPPCC) about how mailers can foster strong relationships with printers to help their direct mail campaigns in the long run.  

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