Apparelist Content Director Cassie Green asked people to offer their thoughts on everything from major events that have impacted their businesses to their goals for 2026.
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While the official America250 logo and licensing has proven divisive, suppliers are finding success with patriotic and customized items geared toward the seminal anniversary.
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The neuroscience behind physical media is fascinating because it helps explain why direct mail often creates stronger recall, emotional engagement and brand recognition than digital advertising alone.
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Calls for variety, ease of use and more sustainable options in pressure-sensitive products are leading the way.
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Prep for back-to-school season with branded items perfect for sports teams, pep rallies and more.
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Exclusive research from ASI explores the powerful impact and influence of promotional products.
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Digital transformation is changing the way print sales are done, opening up new opportunities to connect with print buyers.
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From powderless DTF and AI-powered automation to convergence with promo and wide-format, the apparel decorating community is pushing today’s technologies further than ever before.
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Beginning in 2031, Fanatics-owned Topps will be the official licensing partner for FIFA collectibles – a major shake-up for the fan culture.
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Exclusive research from ASI explores the powerful impact and influence of promotional products.
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