The neuroscience behind physical media is fascinating because it helps explain why direct mail often creates stronger recall, emotional engagement and brand recognition than digital advertising alone.
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Editorial Type: Trends/Analysis
Customer Demands Are Driving Innovation in Pressure-Sensitive Media
Calls for variety, ease of use and more sustainable options in pressure-sensitive products are leading the way.
Read MoreEditor’s Picks: Thrilling Team Spirit Essentials
Prep for back-to-school season with branded items perfect for sports teams, pep rallies and more.
Read MoreASI’s 2026 Ad Impressions Study: Fleece & Jackets
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Read MoreHigh-Tech Meets Human Touch: The Latest Challenge for Print Sales
Digital transformation is changing the way print sales are done, opening up new opportunities to connect with print buyers.
Read MoreFESPA 2026 Gives a Look at the Future of Printing
From powderless DTF and AI-powered automation to convergence with promo and wide-format, the apparel decorating community is pushing today’s technologies further than ever before.
Read MoreFanatics Takes Over FIFA Licensing From Panini, Underscoring the Value of Stickers
Beginning in 2031, Fanatics-owned Topps will be the official licensing partner for FIFA collectibles – a major shake-up for the fan culture.
Read MoreASI’s 2026 Ad Impressions Study: Food Gifts
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Read MoreMental Health Awareness in the Workplace: Destigmatizing Support
On this episode of the Impressions Xchange podcast, Ashley Roberts interviews Adrienne Harrison, vice president of HR Consulting at PRINTING United Alliance, about Mental Health Awareness Month and why mental health matters at work and in life.
Read MoreFrom Branded Signs to Dollar Signs: Displays As Sales Opportunity
Effectively using displays of all shapes and sizes is a built-in chance for added sales.
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