Dana Schumacher of Quality Resource Group shares her insights on the differences between selling commercial print and promotional products – and how to succeed at both.
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In this interview, Brendan Menapace, content director of Print & Promo Marketing, breaks down key findings from the 2026 supplier data; explores how small, midsize, and large suppliers approach business differently; and shares insights into the challenges they’re navigating and strategies for overcoming them.
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Quality fabrics, retail-inspired details and everyday versatility have made branded outerwear a wardrobe staple that goes far beyond the office.
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Quality, intentionality and sustainability are critical to creating a successful campaign featuring writing instruments.
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A well-executed kit full of cohesive promo products can look like magic to the customer.
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With the midterm elections rapidly approaching, everything from tariff policies to taxes, to trade regulations are very much in flux.
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From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.
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In the segment of the printing industry that utilizes digital wide-format technologies, we observe a different trend: the confluence of previously distinct service disciplines.
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Counselor and PPM editors discuss the ASI Pavilion and other significant developments from the show.
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For many, when business gets leaner, the tendency is to shrink the workforce to save on costs, but the problem is that once those people are gone, they might never come back.
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