One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
Read MoreDirect Mail Through Consumer Eyes: The Lob Survey
Editorial Type: Trends/Analysis
PRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
Read MorePRINTING United Expo 2026: 4 Trends in Apparel & Decoration
Suppliers and equipment manufacturers brought out new twists on old standbys and automation solutions to increase throughput.
Read MorePRINTING United Expo 2026: Kitting & Packaging Trends From the Show Floor
In Las Vegas, kitting experts showcased several creative ways to house their products in packaging.
Read MorePRINTING United Expo 2026: Understanding the Modern Print Buyer
New research reveals what customers expect from print providers, from fast service and easy ordering to embellishments, credibility and memorable products.
Read MorePRINTING United Expo 2026: Breaking Down the Trends Facing the Print Industry
In a wide-ranging panel discussion, subject matter experts from the PRINTING United Alliance explained how economic uncertainty, state and federal legislation and other factors are affecting printers.
Read MoreJ. Peterman & How To Keep Your Brand Relevant
Paul Miller, executive vice president and managing director of the American Commerce Marketing Association weighs in: Can you change the merchandise mix without changing the identity of the brand?
Read MoreWhat’s Next in Screen Printing Technology?
DCC Group Chief Commercial Officer David Blake joined Apparelist Content Director Cassie Green to talk about some of its latest innovations in screen printing.
Read MoreBehind the Brand Activation Boom
Amid a rapidly growing desire for in-person events, branded activations are taking off – and putting creative promo squarely at the center of the action.
Read MorePopcorn Buckets & Pop-Ups: Movie Promos Become the Main Attraction
As blockbuster films fuel a resurgence at theaters, studios and entertainment clients are investing in custom creative promos.
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