Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.
Read MoreCounselor State of the Industry 2026: Easing Cost Pressures
Editorial Type: Trends/Analysis
Beyond the Basic: Evolving Your Apparel Staples
Fit, fabrication and feel are among the factors elevating popular apparel staples.
Read MoreASI Show Chicago 2026: Product Showcase Winners
These new and trending items made the biggest impact on attendees at ASI Show Chicago.
Read MorePromo Insiders: All the Highlights From ASI Show Chicago
Brendan Menapace, content director for Print & Promo Marketing, reflects on covering his first ASI Show at McCormick Place, from insightful professional development to an inspiring keynote and memorable Counselor Awards.
Read MoreCounselor State of the Industry 2026: Strategies To Preserve End-Buyer Spend
As client marketing budgets tighten, distributors must act strategically and connect promo to ROI to protect spend.
Read MoreCounselor State of the Industry 2026: Successfully Selling Print on Demand
Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.
Read MoreOffset Is Still a Star in a Digital World
Digital printing technology is a rising star in the printing industry, and the benefits it brings to print service providers (PSPs) means it often steals the limelight from traditional technologies. However, print production has continued to demand a varied cast.
Read MoreOhio State’s Jersey Patches Reflect Ad-Heavy State of Sports
The addition illustrates how logo placement is at the heart of college and professional sports.
Read MoreASI Show Chicago 2026: Apparel Trends From the Show Floor
Thinner T-shirt fabric, thermal layers and premium outerwear were the standout pieces in Chicago this year.
Read MoreASI Show Chicago 2026: Drinkware Trends From the Show Floor
Customization, sustainability and functionality are still driving drinkware trends in promo, more than simply size.
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