Paul Miller, executive vice president and managing director of the American Commerce Marketing Association weighs in: Can you change the merchandise mix without changing the identity of the brand?
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DCC Group Chief Commercial Officer David Blake joined Apparelist Content Director Cassie Green to talk about some of its latest innovations in screen printing.
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Amid a rapidly growing desire for in-person events, branded activations are taking off – and putting creative promo squarely at the center of the action.
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As blockbuster films fuel a resurgence at theaters, studios and entertainment clients are investing in custom creative promos.
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When you estimate a job, you’re building a run plan and establishing the estimated hours by cost center.
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The technology is becoming an essential business tool for the print and packaging industries.
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For apparel decorators looking to diversify, branching out into hard goods is a smart move, whether it means pairing name-brand drinkware with an embroidered quarter-zip in a new hire kit or adding name badges and lanyards to an employee uniforming program
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By reducing inventory risk and expanding choice, print on demand is fundamentally changing the economics of the promo industry.
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While it’s not a slam dunk, wearing company-branded T-shirts seems to have a positive effect on how much Sharks are willing to invest in a company, particularly in later seasons.
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With the ability to more easily create textured embellishment now within reach for most businesses, the question has shifted from “Can we produce texture effectively?” to “When does texture create measurable commercial value?”
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