We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.
Read MoreCounselor State of the Industry 2026: Truth in Numbers?
Editorial Type: Trends/Analysis
Why Seasonal Promotional Products Are Fueling Growth in UV Printing
Graduation celebrations, company retreats, golf tournaments, music festivals, tourism campaigns, sporting events and sponsor activations all create demand for branded merchandise.
Read MoreCounselor State of the Industry 2026: Strengthen Your Supplier Network
As distributors narrow their supplier networks, they’re doubling down on trusted partners while still keeping an eye on promising newcomers.
Read MoreEclipse Glasses Can Be Out-of-This-World Promo (When Planned Correctly)
People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
Read MoreEditor’s Picks: Creative Packaging
These packaging essentials can elevate a standard giveaway.
Read MorePromo Insiders: The Data Behind Promo’s Uneven Second Quarter
ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
Read MoreCounselor State of the Industry 2026: Becoming Indispensable to Distributors
Reliability, expertise and top-notch service are essential for helping suppliers become indispensable partners to distributors.
Read MoreBaggage Claims: How Distributors Can Use Bags & Luggage To Elevate Their Campaigns
A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.
Read MoreHigh Margins & Repeat Business With Business Form Sales
It may not make up a majority of a print vendor’s sales anymore, but the business forms category can still offer huge margins and bankable business.
Read MoreCounselor State of the Industry 2026: Top Markets for Promotional Products Sales
In a complicated economic year, some verticals thrived while others took a step back.
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