Trends/Analysis Archives - Print & Promo Marketing

Beyond Brand Name: 6 Ways Suppliers Are Elevating Drinkware Campaigns

Retail brands like YETI and Owala might still be king in the retail space – but there are plenty of ways to make a campaign pop if clients don’t have the budget for a big brand.

Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.

For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly and decided the entire channel didn’t work.

How the conflict in Iran is impacting the packaging industry, plus how converters are – and should be – responding.

To kick off the final day of the 14th annual Inkjet Summit, being held in San Antonio, Texas, this year, Ashley Roberts, content director for Printing Impressions, sat down with four leaders from across the printing industry to talk about the lessons they’ve learned since installing inkjet presses, and what they see coming next for the technology.

On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.

Editorial Type: Trends/Analysis

The Biggest Direct Mail Myths Marketers Still Believe

Lessons From Leaders: The Next Chapter of Inkjet