For years, direct mail has been surrounded by myths. Some came from outdated marketing assumptions. Others came from marketers who tried direct mail once, executed it poorly and decided the entire channel didn’t work.
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How the conflict in Iran is impacting the packaging industry, plus how converters are – and should be – responding.
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The world’s biggest sports tournament will bring millions of fans to North America this summer. End-buyer demand has lagged but is expected to ramp up quickly.
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To kick off the final day of the 14th annual Inkjet Summit, being held in San Antonio, Texas, this year, Ashley Roberts, content director for Printing Impressions, sat down with four leaders from across the printing industry to talk about the lessons they’ve learned since installing inkjet presses, and what they see coming next for the technology.
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The largest Inkjet Summit to date kicked off on Monday night with a jam-packed room for the opening sessions.
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On Earth Day, industry leaders gathered for honest conversations on sustainability certifications, transparency and growth.
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A growing demand for wealth management services is creating new avenues for growth in this trust-driven sector.
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Check out these eight examples that show sustainability as not only better for the environment, but for your profit margin, too.
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A new period of stabilization is giving agents and brokerages the opportunity to deepen client relationships and stretch their marketing budgets.
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The explosion of digital giving along with evolving donor engagement creates fresh opportunities for branded merch.
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