Here are the practical, grounded trends that could shape direct mail in the year ahead, and ideas marketers can use now to stay ahead of the curve.
Read MoreDirect-Mail Predictions for 2026
Editorial Type: Trends/Analysis
Making Sense of M&A Activity in the Apparel Decorating Community
A quick word on mergers and acquisitions in the apparel industry and what it means going into 2026.
Read MoreTop Promo Takeaways From the November U.S. Jobs Report
Job gains in healthcare and construction and losses in warehousing represent opportunities and pain points for branded-merch companies.
Read MoreCounselor 2025 Product of the Year: Personalized Accessories
Personalized accessories, from stickers to patches to straw toppers, have transformed classic promo items into a playground for personal expression.
Read MoreBeyond the Product: Closing the Sustainability Disconnect
“Sustainability needs to be integrated into your business philosophy.”
Read MoreFive Trends To Keep an Eye on in 2026
Here are five trends we believe will influence the converging worlds of print and promotional products in the months to come.
Read MoreThinking Beyond Recyclability: A Holistic Approach to Sustainable Packaging
In an era where sustainability is no longer a brand differentiator but an expectation, packaging decisions have become a defining element of corporate responsibility.
Read MoreBipartisan Bill Seeks Transparency on AI-Driven Job Losses
The AI-Related Job Impacts Clarity Act would require some companies to disclose workforce changes driven by adoption of the technology.
Read MoreExpanding Promo Capabilities With Direct Mail
Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
Read MoreYou Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.
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