Thinner T-shirt fabric, thermal layers and premium outerwear were the standout pieces in Chicago this year.
Read MoreASI Show Chicago 2026: Apparel Trends From the Show Floor
Editorial Type: Trends/Analysis
ASI Show Chicago 2026: Drinkware Trends From the Show Floor
Customization, sustainability and functionality are still driving drinkware trends in promo, more than simply size.
Read MoreASI Show Chicago 2026: Holiday Gifting Trends
Mary Furto and Liz Haesler of Counselor Top 40 supplier PCNA discussed ways to use brand-name appeal, modern wellness culture and more to create an impactful year-end campaign.
Read MoreFrom AI to B2: How Printers Will Stay Competitive
The annual thINK Ahead conference took place this week with a focus on growth, opportunities, AI and the new varioPRESS iV7 debut.
Read MoreASI’s 2026 Ad Impressions Study: Product Impressions
Exclusive research from ASI explores the powerful impact and influence of promotional products.
Read MoreThe Print & Promo Present at Philly’s MLB All-Star Game
Massive signage, Philly-themed gimmicks and fan interaction created a home run of a fan event.
Read MoreWhy High-Velocity Decoration Is a Survival Strategy
Direct-to-film printing has moved from hobbyist tool to industrial powerhouse, and distributors who understand the shift are saying yes to high-margin orders their competitors are still turning away.
Read MoreAs Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
Read MoreMan on the Street: If You Could Create a Branded Merch Package for Any Celebrity, Who Would It Be?
Apparelist Content Director Cassie Green asked people to offer their thoughts on everything from major events that have impacted their businesses to their goals for 2026.
Read MoreSuppliers Report Mixed Interest in America250 Merch
While the official America250 logo and licensing has proven divisive, suppliers are finding success with patriotic and customized items geared toward the seminal anniversary.
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