A well-executed kit full of cohesive promo products can look like magic to the customer.
Read MoreThe Full Package: Mastering the Art of Kitting
Editorial Type: Trends/Analysis
Political Uncertainty Continues To Impact Businesses
With the midterm elections rapidly approaching, everything from tariff policies to taxes, to trade regulations are very much in flux.
Read MoreViral & Attention-Getting Promo From the 2026 Midterm Elections
From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.
Read MoreTarget Report: Confluence Versus Convergence
In the segment of the printing industry that utilizes digital wide-format technologies, we observe a different trend: the confluence of previously distinct service disciplines.
Read MorePromo Insiders: Highlights & Takeaways From PRINTING United Expo
Counselor and PPM editors discuss the ASI Pavilion and other significant developments from the show.
Read MoreWhy You Shouldn’t Treat Human Resources as an Afterthought
For many, when business gets leaner, the tendency is to shrink the workforce to save on costs, but the problem is that once those people are gone, they might never come back.
Read MorePromo Insiders: Mary Kelly Discusses State of the Economy Ahead of Q4
Dr. Kelly, a returning speaker to this year’s ASI Power Summit, reflects on important data ahead of the midterms, ongoing geopolitical uncertainty and what the current reality means for consumer spending in late 2026.
Read MoreWhy Packaging Keeps Pulling Printers In
As print service providers look beyond traditional applications for new growth, labels and packaging are proving to be profitable convergence opportunities — but success requires more than the right equipment.
Read MoreDirect Mail Through Consumer Eyes: The Lob Survey
One of the most useful things you can do for a marketer is to look at a mail piece from the other side of the mailbox as the recipient.
Read MorePRINTING United Expo 2026: 4 Hard Goods Trends To Watch
Custom rubber ducks and premium tech items were among the items on display in the ASI Pavilion.
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