Sustainability is no longer a marketing add-on or a niche concern. It’s quickly becoming a core business strategy and a major competitive differentiator for print providers.
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What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order?
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We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.
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Graduation celebrations, company retreats, golf tournaments, music festivals, tourism campaigns, sporting events and sponsor activations all create demand for branded merchandise.
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As distributors narrow their supplier networks, they’re doubling down on trusted partners while still keeping an eye on promising newcomers.
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People in European countries like the U.K. were left without eclipse glasses to safely view this week’s total solar eclipse, which could’ve been avoided with proper promo planning.
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These packaging essentials can elevate a standard giveaway.
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ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.
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Reliability, expertise and top-notch service are essential for helping suppliers become indispensable partners to distributors.
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A good bag can elevate a promotion and the brand, fitting into campaigns with almost any customer vertical.
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