Direct mail is a natural extension of distributors’ existing capabilities, allowing them to support a broader range of client marketing needs.
Read MoreExpanding Promo Capabilities With Direct Mail
Editorial Type: Trends/Analysis
You Can Do (Almost) Anything With Pantone’s 2026 Color of the Year: Cloud Dancer
The slightly off-white hue is meant to be a “blank canvas” and a “calming influence,” according to the color institute; it’s sparked mixed reactions online.
Read MoreUnder Pressure — Trends in Pressure-Sensitive Media
The latest trends driving the pressure-sensitive segment.
Read MoreTariffs Hit Hard, But Experts Urge Investment Amid Uncertainty
Whle 35% of those surveyed by PRINTING United Alliance believe tariffs will have long-term benefits, the numbers show that the road ahead will be challenging.
Read MoreWhere We Go From Here: 2026 Predictions
The Editorial staff of ASI and PRINTING United Alliance make their prediction for 2026 in print, promo and beyond.
Read MoreImports Fall, Trade Deficit Shrinks as Reciprocal Tariffs Take Effect
New figures from the U.S. Bureau of Economic Analysis show a 5.1% decrease in imports on foreign goods.
Read MoreWhat Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization
A new ad from Etsy lays out the ingredients for successful gift-giving this holiday season.
Read MoreHow Printers Can Grow Their Business With Branded Merchandise
Setting the tone for a dynamic exploration of how print businesses can diversify and grow through promotional products, Joan Miracle, executive director of corporate accounts at Advertising Specialty Institute (ASI), warmly welcomed attendees to her session, Promo From the Ground Up: How to Grow Your Business Selling Branded Merch, which was presented during the 2025 PRINTING United Expo.
Read MoreBridging the Next Gap: How To Add AI to Your Art Department
Recently, a new gap has emerged, and it’s growing rapidly. It’s between creative and automation.
Read MoreThe Business Case for Sustainability: What Brands Really Want
Sustainability is an all-encompassing process. It’s not just about the media you print on, or the inks you use to do it (although those are part of the equation).
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