Pens and other classic categories continued to dominate the total ESP search rankings throughout 2025 while wellness and seasonal items surged.
Read MoreOwala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Editorial Type: Trends/Analysis
Editor’s Picks: Tasteful T-Shirts
These top-searched branded T-shirt options are tried-and-true picks for a classic promo campaign item.
Read MoreHow Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budgets.
Read MoreComing Attractions: New Product Trends for 2026
What function, sustainability and culture mean for promo in 2026.
Read MoreWhere Workwear Meets Everyday Style
End-buyers in verticals like construction and manufacturing are looking for apparel that their employees want to wear off the job.
Read MorePrint on Demand Is the New Standard & Center of Innovation in Print & Promo
Print on demand is redefining innovation by helping print and promo companies become leaner, faster and more agile.
Read MoreHang, Stick, Sell: The Sales Opportunity of Tags & Labels
Tags and labels offer a compelling mix of fun and function, and are a reliable source of sales.
Read MoreExecutive Perspectives: Brian Swift on His 3-Step Approach to Setting Goals
The president of Swift Sourcing reflects on his realistic goal-setting practices and how the demands of the industry’s end-buyers and end-users continue to change.
Read MoreDiving Into 5 Promo Trends Print Service Providers Should Know for 2026
ASI’s Theresa Hegel joins host Ashley Roberts, content director of Printing Impressions, to chat about her article “Five Trends to Keep an Eye on in 2026.”
Read MoreASI Orlando 2026: Product Showcase Winners
Attendees at ASI Orlando voted for their favorite fun, fashion-forward – and more – items featured in the product showcase.
Read More