Remember the Orolay jacket—the coat that went viral earlier this year and netted so many Amazon reviews it became known as the “Amazon Coat”? We asked our very own experts what to expect in promotional jackets for the coming months, so that you can help your customers find their very own versions of Amazon’s must-have outerwear phenomenon…
Read MoreEditorial Type: Trends/Analysis
Product Showcase: 8 Promotional Mats, Banners and Flags to Help Customers Stand Out
Floor mats are the first wave of defense between shoes and your clean floor. Flags and banners are the heralds that beckon potential customers to a store. No other products can do what these do, and that’s why we wanted to show them a little love in this product showcase…
Read MoreWhat to Know About the Booming Promotional Socks Category
The global footwear market is expected to hit $11.6 billion by 2023. What does it take to provide buyers and wearers with promotional socks they’ll love? Promo Marketing talked to Vincent Goralczyk, president of Custom Sock Line LLC, Dumont, N.J.; Chloe Ayres, marketing manager for Sock Club Enterprises LLC, Austin, Texas; and Kelly Yarborough, CEO of Sock101, Lee’s Summit, Mo., to find out…
Read MoreWhat’s Trending in Promotional Hats and Headwear (and How to Sell It)
In case you haven’t noticed, hats are having a moment. From the giant Jacquemus straw hat Rihanna and Jessica Chastain donned all last summer, to the Dior visor Kim Kardashian showcased on Instagram, to Hidden Valley Ranch’s must-have branded dad hat, headwear has become the latest must-have fashion accessory. We can’t say we’re surprised…
Read More10 Apparel Trends That Were Huge at Coachella
Another year, another Coachella weekend. As you could see in your social media feeds, thousands of music-obsessed patrons made their way down to the desert to soak up some rays and listen to their favorite musicians at the first weekend of Coachella. As usual, it was the must-attend event of the year—even Ariana Grande released…
Read MoreADG’s Bill Mahre on PPAI Expo 2019, Making Things All About the End-Buyer, Turning Down Film Roles
Bill Mahre, president of ADG Promotional Products, joined the show to recap PPAI Expo 2019 and discuss his vision for the promo industry as his PPAI board term begins. (The key? Making promo quicker, easier and better for the end-buyer.) He also told us about his brush with Hollywood stardom as part of the Minnesota Twins organization in the ’90s…
Read MoreRoundup: All Our Coverage From PPAI Expo 2019
Whew, what a week. Between circling the show floor, sitting in on education sessions and sneaking off to the In-N-Out Burger, we kept ourselves busy at PPAI Expo 2019. In case you missed any of our event coverage, here’s a roundup of all the stories we ran last week recapping the show…
Read MoreThe Best of PPAI Expo 2019: Day Two
Somehow, the second day of exhibits has already come to close at PPAI Expo 2019. (Time flies when you’re raiding the media lounge snack bar, you know?) Just like yesterday in our day one roundup, we put together a shortlist of the most interesting products, people and booth displays we saw on day two…
Read MoreWhat’s New, What’s Hot and Who’s Buying: Expert Advice for Selling Uniforms and Aprons
This year alone, British Airways, Delta Airlines, Turkish Airlines, Air New Zealand, American Airlines, Alaska Airlines and more announced they would revamp their employee uniforms to achieve a more updated look for each airline. All this attention to employee uniforms and aprons is great news for promotional apparel distributors looking to cash in on new business opportunities…
Read MoreThe 2018 Top 50 Promotional Products Suppliers
Each year, Promo Marketing sets out to compile and rank the largest promotional products suppliers. The 2018 Top 50 Suppliers list is the result—a comprehensive ranking of the industry’s power players by 2017 sales volume, with additional in-depth analysis on mergers and acquisitions, geographic trends, sales statistics and more. It was a big year in…
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