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Editorial Type: Trends/Analysis

Could Direct-to-Object Printing Enhance Your Productivity & Profitability?

While it’s no silver bullet, the answers to some challenges may be on the factory floor itself, in the realm of the production technologies businesses use to decorate products.

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Nearly One-Third of Top Promo Firms Release Annual Sustainability Reports

An emerging practice in the industry and beyond, detailed, public reporting on environmental and social impact helps firms set goals and stay accountable.

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2025 Counselor State of the Industry: Reconsidering China

The impact of tariffs is accelerating a defined trend: suppliers expanding their overseas sourcing beyond just China.

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2025 Counselor State of the Industry

In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.

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ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.

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Tariffs & Rising Material Costs Make Jewelry Sourcing, Pricing Difficult

Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.

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ASI Chicago 2025: Top Finds From the Show Floor

There were tech products, natural materials and unique innovations aplenty at ASI’s summer trade show.

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ASI Chicago 2025: Sell to Different Generations

Connect with buyers based on their generational cohort to close more sales, said Dave Saracino of Counselor Top 40 distributor iPROMOTEu (asi/232119), during a Power Session in Chicago.

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ASI Chicago 2025: Opportunities in the Print Industry

Dave Leskusky, president of PRINTING United Alliance, discussed the state of the print industry and ways promo distributors can offer print to diversify their revenue streams during an Education Day session in Chicago.

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The Headwear Opportunity

Despite its demand, some suppliers believe headwear is still an undersold item in promo.

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