ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
Read MoreThe Most Intriguing Findings From the Counselor 2025 State of the Industry Report
Editorial Type: Trends/Analysis
Confessions of a Coupon Clipper
Even in today’s digital-first world, paper coupons remain powerful drivers of loyalty, savings and in-store connections. Here’s why.
Read MoreEditor’s Picks: Functional Packaging
The right packaging can elevate a mailer or kit and add another level of personalization to a promo campaign.
Read MoreLittle Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin
What started as an ejection- and suspension-worthy moment ended with something fans can remember for years thanks to a physical product.
Read MoreArt in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.
Read MoreHeat Illness in the Workplace: A Growing Concern for Print Employers
As rising temperatures continue to impact workplaces across the United States, the issue of heat illness prevention has become increasingly critical for employers.
Read MoreHow Would Promo Pros Rate Their Tariff Concerns? We Asked Them
Four months after sweeping tariffs were first announced, firms are adapting – but challenges in pricing, quoting and supply chains remain.
Read MoreThe Expanding Influence of Wide-Format Printing
Key industry consultant Marco Boer shares how the wide-format segment is changing.
Read MoreCould Direct-to-Object Printing Enhance Your Productivity & Profitability?
While it’s no silver bullet, the answers to some challenges may be on the factory floor itself, in the realm of the production technologies businesses use to decorate products.
Read MoreNearly One-Third of Top Promo Firms Release Annual Sustainability Reports
An emerging practice in the industry and beyond, detailed, public reporting on environmental and social impact helps firms set goals and stay accountable.
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