Julie Holderbach, CEO of Promotions Etc., traces her company from its beginnings in engraving to becoming a full-service provider across print and promotional products.
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The managing partner/CEO of NC Custom discusses the Counselor Top 40 supplier’s recent acquisition of Custom Plastic Specialties/Keystone.
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Amy Bendahan of Curata Merch shares how her team navigates ongoing trade friction, persistent economic pressures and intensifying end-buyer expectations.
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Ahead of Election Day, experts join the podcast to analyze how Tuesday’s results could affect promo businesses.
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Who Gives a Crap Halloween toilet paper kills it on brand messaging with themed packaging.
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Despite the new way of sourcing apparel, it is possible to stay on top of what’s trending.
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Katie Katterhenry explains how promo companies can bring ideas to clients, rather than wait for orders.
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Counselor editors share takeaways from the Q3 sales report, including uneven sales growth, challenges with shipping delays and continued industry persistence.
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Chris Laniak, vice president of operations and sales at Excelsus Solutions, describes how customer need has helped define the company’s path.
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The chairman of Clase Azul México, and a keynote speaker at the 2026 ASI Power Summit, shares highlights of his professional journey, from financial services in corporate America to building a premium spirits brand from scratch.
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