As the war in Iran continues to threaten the global supply chain, Counselor editor Tara Lerman sits down with Bhavnani to discuss how suppliers can keep their heads above water.
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Jesse Poteet, Startup Screen Printing, breaks down the specific color-matching considerations that must be made when using water-based ink for screen printing.
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Three companies on Counselor’s 2026 Best Places to Work list reveal how they keep employees engaged and fulfilled.
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The CEO of Red Swag made what could’ve been a dull job something memorable using print and promo.
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After more than 30 years in the licensed apparel space, American Classics Apparel continues to evolve — embracing digital production to keep iconic brands relevant for modern fans.
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Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.
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The VP of swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
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As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
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Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
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The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
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