Three companies on Counselor’s 2026 Best Places to Work list reveal how they keep employees engaged and fulfilled.
Read MorePromo Insiders: Counselor Best Places to Work Honorees Share Culture-Building Secrets
Editorial Type: Video
Convergence Corner: Thea Rodrigue & RED Swag Turned a Meeting Into an Opportunity for Fun
The CEO of Red Swag made what could’ve been a dull job something memorable using print and promo.
Read MoreAmerican Classics Apparel Turns To Digital Printing to Keep Up With Licensed Apparel Demand
After more than 30 years in the licensed apparel space, American Classics Apparel continues to evolve — embracing digital production to keep iconic brands relevant for modern fans.
Read MoreBranding Together: How Small Sustainability Changes Can Have a Big Impact
Julie Schneiderman of EcoStiks talks about sustainable merch, a new spin on brand activations, the “Skip the Lid, Savor the Moment” movement and more.
Read MoreConvergence Corner: Jill Spencer on Closing the Gaps for Customers
The VP of swag at Radar Promotions discusses how she and her team can offer (almost) anything a campaign might require.
Read MorePromo Insiders: ASI’s New CEO Ashish Mittal Talks First Impressions & Industry’s Tech-Driven Future
As he embarks on his new role, Mittal shares why ASI’s culture stands out, where he sees opportunity in a complex supply chain and how technology – especially AI – can help unify the promo ecosystem.
Read MoreDiving Into the ASI/PPAI Carbon Impact Study & What Comes Next
Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
Read MorePromo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026
The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
Read MoreConvergence Corner: How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers
Coming from outside of print and promo, the beverage-focused distributor has a unique perspective.
Read MoreBranding Together: Retail Brand-Building Secrets From the Creator of Atomicchild
Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.
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