Andrew Kelly of Overture Promotions and Laura Smith of Storm Creek share their reactions to the study, which measures promo’s carbon impact against other advertising mediums. Here, they discuss what the industry must do to keep the positive momentum going.
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Promo Insiders: Our Favorite Trends, Ideas & Moments From ASI Show Fort Worth 2026
The Counselor editors recap all the highlights from ASI’s signature Southwest trade show.
Read MoreConvergence Corner: How Brandon Lutz & The Foundry Use Print & Promo for Beverage Industry Customers
Coming from outside of print and promo, the beverage-focused distributor has a unique perspective.
Read MoreBranding Together: Retail Brand-Building Secrets From the Creator of Atomicchild
Jimmy Bryant talks about how he launched his nature-inspired apparel and accessories brand that’s sold in every REI store across the country.
Read MorePromo Insiders: Trends & Opportunities in the Wide World of Print
Ashley Roberts, content director of Printing Impressions, talks about some of the biggest trends in commercial printing right now and how promo distributors can leverage opportunities in the space.
Read MorePrinting’s Alive: Family, Innovation & the Future of Packaging: Insights From the Kaneff Family
In this episode of Printing’s Alive, Warren Werbitt chats with Josh, Mitch and Max Kaneff about the history and future of Arkay Packaging.
Read MorePromo Insiders: Here Comes the Sun
Counselor editors taste-test unique snacks and discuss sales ideas for spring and summer campaigns.
Read MorePromo Insiders: Building Retail Brand Relationships With Compass Industries
Compass Industries President Mike Levy discusses how the third-generation family business built its product niche and how it tackles industry relationship building today.
Read MoreBranding Together: Using Promo Products To Support Literacy Programs
Christy and Brian Floriani of BUKU Branded talk about committing to donating 100% of net profits to advancing literacy in the U.S.
Read MoreHow Konica Minolta Is Turning Commoditized Print Into High-Margin Opportunities
On a visit to Konica Minolta’s Client Engagement Center, In-Plant Impressions’ Bob Neubauer talked with Ashley Gorfine about how the company’s latest inkjet, label production and embellishment technologies are helping print providers unlock new growth and higher margins.
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