Enrique Perez, president of Hitex Marketing Group, recalls how a tough challenge yielded one of its most innovative promotions.
Read MoreConvergence Corner: Turning Roadblocks Into Creative Revelations
Editorial Type: Video
Our Favorite Moments From ASI Fort Worth 2025
ASI Media Editors Sara Lavenduski and Hannah Rosenberger discuss the informational sessions on tariffs, classroom education with business experts, energizing keynote and trends from the bustling show floor.
Read MoreBranding Together: How Print & Promo Pros Can Turn Luck Into Success
Rick Roddis, business unit president of Counselor Top 40 distributor Taylor Promotional Products talks about his career in print and promo – from lucky breaks to biggest mistakes.
Read MoreSuper Bowl 2025: Breaking Down the Graphics, Part 1
In part one of this three-part video series, we went into detail on what it took to produce one of the standout features this year: a projection that encompassed the whole front facade of the historic St. Louis Cathedral and the two buildings on either side of it, creating an experiential moment for fans in the city for the big game.
Read MoreBranding Together: Exploring the World of Print-on-Demand
In a special onsite episode, Josh Ellsworth of Stahls’ discusses the growing importance of on-demand decoration.
Read MoreThe Evolution of Women’s Promo Apparel – And Why It’s So Important
Cassie Stanczyk and Victoria Thomas from BELLA + CANVAS join female sportswear founder Marina Paul to break down why quality women’s apparel is key for all markets.
Read MoreConvergence Corner: How Domonique Downing’s Background in Science Fuels Her Print & Promo Career
With a PhD in chemistry and a past working for Coca-Cola, Downing relies on the scientific method to troubleshoot problems and drive an eco-friendly approach at her Big Frog Custom T-Shirts franchise.
Read MoreConvergence Corner: Navigating a Last-Minute Reprint on a Million-Plus Unit Project
Ryan Cady, director of client success at Imprint Engine, tells the story of how one massive promotional campaign across more than 300 college campuses hit an 11th-hour roadblock, but with the strength of his network and relationships, everybody ended up happy.
Read MoreSorting Through Sustainability Certifications: How To Choose What’s Right for Your Company
In this episode of Promo Insiders, Kate Nash of Raining Rose discusses the value of sustainability certifications, how to choose which is right for your business and where such certifications fall short in evaluating a company’s environmental and ethical efforts.
Read MoreTim Andrews & Dave Leskusky Discuss Strategic Partnership
In this month’s episode, we delve into what the partnership between ASI & PRINTING United Alliance means for the print and promo industries – and what’s in store for the future.
Read More