In this video, Jesse Poteet from Startup Screen Printing shares why choosing a niche is key to long-term success.
Read More3 Reasons To Focus on a Niche for Your Apparel Decorating Business
Editorial Type: Video
Apparel Decoration: A Profitable New Frontier for In-Plants
In this conversation, IPI Editor Bob Neubauer sits down with Apparelist’s Cassie Green and Content Editor Kalie VanDewater to explore entry points into garment decoration and critically assess whether DTG printing is a viable, cost-effective option for in-plants.
Read MoreCounselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
Mandi Rudd, director of new markets at Genumark, has always pursued promo with a purpose.
Read MoreASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Read MoreCounselor’s 2025 International Person of the Year Shares Brand-Building Tips
Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.
Read MoreMaximizing Your Printing Potential With Industry Color Expert Mark Geeves
Printing’s Alive host Warren Werbitt welcomes special guest Mark Geeves, co-founder and director of sales and marketing at Color-Logic, to discuss the incredible world of color in the printing industry.
Read MorePrinting Hope for St. Jude Children’s Hospital
Michael Godard’s painting, “Wings of Hope,” helps support cancer research at St. Jude Children’s Hospital.
Read MoreBranding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner
In this month’s episode, we chat with Billy Snyder, owner of Big Frog Custom T-Shirts & More in Cumming, GA, who offers valuable advice for budding industry professionals.
Read MoreConvergence Corner: Lessons in Growth From Brewery Branding Co.
Brewery Branding Co. Founder Jeremy Wood details how his distributorship grew alongside the craft beer boom and how it successfully brought decoration in-house.
Read MoreHow Supply Chain Woes & Distributor Creativity Are Spurring Gift Card Sales for MediaTree
General Manager Brian Duran partially attributes MediaTree’s substantial sales growth this year to distributors getting creative with gift cards when tariffs disrupted plans.
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