Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.
Read MoreBranding Together: How Print on Demand Is Reshaping the Industry
Editorial Type: Video
Hit Promo & iClick CEOs Share Story Behind Partnership
In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.
Read MoreConvergence Corner: Cohesion Through Color & High Perceived Value With David Grossman
The Grossman Marketing Group co-president describes one case study that had to give off luxurious vibes and Pantone-perfect color matching.
Read More3 Reasons To Focus on a Niche for Your Apparel Decorating Business
In this video, Jesse Poteet from Startup Screen Printing shares why choosing a niche is key to long-term success.
Read MoreApparel Decoration: A Profitable New Frontier for In-Plants
In this conversation, IPI Editor Bob Neubauer sits down with Apparelist’s Cassie Green and Content Editor Kalie VanDewater to explore entry points into garment decoration and critically assess whether DTG printing is a viable, cost-effective option for in-plants.
Read MoreCounselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
Mandi Rudd, director of new markets at Genumark, has always pursued promo with a purpose.
Read MoreASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote
The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experience as a parent of three kids.
Read MoreCounselor’s 2025 International Person of the Year Shares Brand-Building Tips
Carleen Gray, CEO of GroupeSTAHL, shares her 35-year journey from customer service to the C-suite and how she helped transform Stahls’ global presence.
Read MoreMaximizing Your Printing Potential With Industry Color Expert Mark Geeves
Printing’s Alive host Warren Werbitt welcomes special guest Mark Geeves, co-founder and director of sales and marketing at Color-Logic, to discuss the incredible world of color in the printing industry.
Read MorePrinting Hope for St. Jude Children’s Hospital
Michael Godard’s painting, “Wings of Hope,” helps support cancer research at St. Jude Children’s Hospital.
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