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Brand Extension: Decoration Diaries

Decoration Diaries: How a Promo Distributor Turned a T-shirt Order Into Much More (and Gained New Customers)

When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…

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Decoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer

A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…

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Decoration Diaries: How Classic Print Company Overcame Dye Migration to Deliver a Complex Jacket Decorating Job

For the first installment of Decoration Diaries, Qais Arabo tells us how his company completed a complex jacket project for a luxury department store with its in-house screen printing and sewing capabilities, and in the process overcame a few challenges including dye migration and hand sewing…

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