Open House

Home prices plummeting. Foreclosures rising. Mortgages defaulting. Banks collapsing. New construction slowing. Loans vanishing. Credit nonexistent. Financial apocalypse imminent.

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Bodek and Rhodes Introduces New Distributor Marketing Tools

In an effort to aid apparel decoration specialists with even more assertive and professional promotions, Philadelphia-based Bodek and Rhodes announced a whole host of new marketing tools. The new promotional tools, offered through the company’s Web site, aim to give decorators a promotional edge in a tight economy, and include custom Web sites and professional showroom displays.

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Bodek and Rhodes Partners with Chouinard

Philadelphia-based Bodek and Rhodes, a leading wholesaler of imprintable activewear, recently pioneered an arrangement with Northfield, Vermont-based manufacturer Chouinard to offer the entire range of apparel in the mill’s catalog, including all pigment-dyed and reactive-dyed colors in every size.

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Bodek and Rhodes Introduces Sales Rep in Wisconsin and Iowa

While many companies are cutting workforces, Philadelphia-based Bodek and Rhodes, a promotional products industry wholesaler of imprintable apparel and accessories, announced it continues to grow. The company added Lisa Sudmeier as outside sales representative catering to Wisconsin and Iowa.

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Bodek and Rhodes Introduces Sam Gerber as VP of Business Development

Bodek and Rhodes, Philadelphia, recently introduced Sam Gerber as the new vice president of business development. Gerber, a well-known apparel industry veteran, joins the family-run business in this newly created position to help lead and expand the company’s customer service and sales. “Sam is an industry pro and I’m very glad to have him join our family,” said Mike Rhodes, president. “He’s got such a diverse background and in-depth industry knowledge, it really gives him a keen eye for all the aspects of our business and I have no doubt he is going to be a huge asset to Bodek and Rhodes.” Gerber’s experience

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Inoculation and Mutation

ON JULY 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA), a large trade organization of pharmaceutical companies, substantially revised its governing code. Among other changes, PhRMA banned the use of promotional products intended for health-care professionals, with the exception of items purely educational in purpose. Slated to take effect January 1, 2009, the new code will cut the once-vast array of promotional products available to the pharmaceutical industry down to a few select items. Given these major changes, many distributors are surely wondering what their next move should be. To help explain which promotional items pharmaceutical companies are still interested in purchasing,

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