EVERY SCHOOL YEAR brings with it a graduating class, a new batch of fresh-faced students and simultaneously, the sense of starting all over again. Educational institutions subsequently need to “restock” with incoming students, and revamped marketing initiatives can be just the thing to attract the next star quarterback or future valedictorian. Promo Marketing asked Ilene Wilder, director of marketing and business development at the University of Pennsylvania in Philadelphia, about the needs of such a sprawling institution. “My primary responsibility is to create and execute marketing plans to support the business initiatives of the [business services] division,” she explained. “In addition, I manage new
Read MoreLocation: Philadelphia
Every Vote Counts!
Here in Philadelphia, things are really starting to heat up (and it’s only March). Even though the Republican nomination is sewn up, the Democratic primary is coming to town in full force. Bus stops preach the message of hope and campaign ads talk passionately about change. It’s a different feel for a state normally an afterthought in the doldrums of late primary season. It seems that every cubicle, street corner and marketplace is buzzing with the same question, “Who will win—Barack or Hillary?
The youth vote is cited for Obama. The blue-collar vote is assured for Clinton (or so the news outlets keep saying
Down to Earth
Just four days ago in Philadelphia, it was 30 degrees outside. Completely appropriate for January, but I really felt—through violent, you’re-an-idiot-for-wearing-a-light-jacket shivering—that I was getting the last laugh. I was heading to sunny Orlando!
Yeah. It might have been sunny, but it was far from warm, as anyone who attended the ASI Orlando show can attest.
And now, here I am, back in Philadelphia. It’s still January. Only this time, it’s 62 degrees outside. And to paraphrase words of my coworker Ethan Boldt (editor of a sister publication at our company), it’s the first time in a long while that people aren’t necessarily