Put yourself in the end-user’s shoes for a moment. You’re at a concert for your favorite artist. It’s summertime, it’s outside, and everyone is having a great time. You’re standing in line for some cool merch to commemorate the occasion, and as you scan the available options, you see the typical black T-shirt, the tried-and-true baseball cap, and perhaps a hoodie with the band’s name to wear later in the evening when it gets cool.
And then you see it — the perfect, unique, fashion-forward item that stands out among the rest: a bandanna featuring not only the band’s name, but a colorful, custom print of the album cover to match the tour.
The scenario plays out over and over from local events and regional festivals to massive nationwide tours, outdoor celebrations, and more. When people are looking for items to commemorate an event, they want something atypical yet fashionable. As a promotional products distributor, you play a vital role in getting the consumer what they want when it comes to promo and branded gear. As a distributor, you are charged with sourcing something unique for this summer’s concerts, festivals, fun runs, and pet events.
You can help these people gear up and celebrate for a long time after the event by partnering with Caro-line featuring Bandanna Promotions and Swag-Wag. From tie-dye bandannas to Pet Swag-Wag, the options for something unique are huge.
Bandannas Check Every Box
Concerts and live events are back in full swing, especially in the warmer months of spring-summer-fall. At the end of 2023, Live Nation reported that concert attendance was up by 20% compared to 2022, with more than 145 million fans attending more than 50,000 events. And with that came a new approach to buying habits.
Plain T-shirts with stock art are still a reliable option when it comes to promotional gear, but it’s not one size fits all and used as a multifunctional wearable. What today’s consumer really wants are eye-catching patterns and designs coupled with logos and event promotions. And if we’ve learned anything from the multiple reports of bad, cheap concert merch over the last several months, it’s that the consumer demands high-quality on top of cool gear.
USA Made customized bandannas check every box. There are a variety of reasons why these items should be your customers’ go-to promotional products for spring, summer, and even fall festivals and concerts, such as:
- Available in a variety of sizes: From a traditional 22” x 22 standard bandanna to a extra large 27” bandanna, and full size 35” Fashion-Danna wearable, concert-goers can find something to fit every style and fashion accessory need.
- Worn in a variety of ways: Attendees can tie a bandanna around their arms, heads, and even hair. The Fashion-Danna can be worn as a shirt, or fans can wave the Hav-a-Danna to show their support.
- Perfect for a variety of events: Offer these products to your clients for branded merch for not only concerts, but rodeos, grand openings, gaming gatherings, recording events, farmer’s markets, charity races, and more.
- Four imprinting processes: Bandanna Promotions offers four imprinting processes (rotary, silkscreen, digital, and duplex printing) to ensure that every need, whether a band name or custom album cover, is achievable.
And don’t stop with people. Pets are the perfect walking billboard to support any event or cause! There are plenty of cool pet products to choose from with the Swag-Wag line. From pet-friendly races to outdoor dining, these products will be seen all over town. And with the option to utilize any of the four imprinting processes, these pet-friendly promo products are perfect to add any logo or event promotion to.
Consider the new and exclusive Snap-and-Go pet triangles for a new take on the classic pet bandanna. Easy to take on and off for pet safety, these items also feature an adjustable fit. So whatever event, pet-friendly party, or brand your customers want to promote, the versatility of Snap-and-Go triangles will fit the need.
Trendy Items that Pop
Just like T-shirt colors and cuts experience trend changes, bandannas also fall into the trend-talk category. With vintage and colorful at the top of everyone’s mind, items like tie-dye bandannas can be a fun way to accessorize any concert outfit while spreading brand awareness. Up to an 18×18” screen print design area or full edge-to-edge Rotary dyed or upscale full color digitally imprinting, done by Bandanna Promotions, makes your logo or brand message pop with depth on these colorful and fun bandannas.
These fashionable items are also great for VIPs. Recommend clients include a trendy tie-dye cotton bandanna with a choice of 16 imported patterns as a limited-edition piece as part of VIP package merch. The artist and tour name can be overprinted on the dyed 22” square cloth in a variety of ways, including the step-and-repeat rotary method.
Even customers looking for a more neutral color palette can incorporate different designs and logos in a fun way via Bandanna Promotions’ four imprinting methods. This still creates a unique, on-trend item with a softer base color.
Bandannas help fulfill that summer fashion in so many areas:
- Concerts, festivals, and live music events
- Charity and nonprofit events
- Celebration parties and festivals
- Hiking, camping, and outdoor activities
- Pet-friendly places and events
Many industry experts, trends analysts, and global influencers have pointed out that today’s consumer is not the same as it was several years ago. Buyers today want something new, something fresh, something trendy and custom. With Caro-Line and its two product lines — Bandanna Promotions and Swag-Wag Pets — your clients will get their brands out and the end-users will get something fashionable. Make sure to get your hands on a free sample kit and see your client’s brands in the warmer months to come events with fun fashion swag.
