What do you think of when you hear the term “New Year”? The idea of a fresh start, new fashion trends, healthy resolutions, or even goal setting all come to mind. As a promotional products distributor, it’s likely that this time of year, customers are asking for not only what’s new in products, but how they can incorporate those themes into various campaigns.
From gyms to nutritionists, health retail stores and more, there are plenty of clients that help make their customers’ New Year’s resolutions come true. On an even bigger level, there are quite a few charities and nonprofits ramping up their fundraising efforts in January by incorporating fitness-related events into their campaigns. In both instances, there is one thing distributors can be sure of: clients are searching for what’s new, fashionable, and functional for a fresh and exciting advertising look.
As a promotional products distributor, have you considered bandannas for these campaigns? Bandanna Promotions by Caro-line offers several styles, sizes and even customization options for all your fitness and fundraiser event needs.
“As the old saying goes, out with the old and in with the new!” says Scott Thackston, director of marketing and product development for Bandanna Promotions. “Clients love to see new promotional advertising ideas and products that can bring their brand to the front and center of any targeted audience marketing campaign with next-level ROI. January is the perfect time to tie together health, fitness and corporate partnerships with creative and fun bandannas that are both functional wearable accessories and large artistic branding canvases for all to see.”
The Resolution? Offering Something New and Functional
Raise your hand if you’ve ever made a New Year’s resolution to be more physically fit. It’s never a bad idea, and for those in the promotional products industry, it’s a great opportunity to make sure any branding campaign is not only helping people get healthy but spreading a message in a fashionable way.
The world of fitness has a wide span, providing many opportunities to find the right bandanna for the right message. For those gym rats, how about the traditional 22” x 22” bandanna? Gyms, vitamin stores, equipment companies, and more can tap into this option. Bandanna Promotions offers several printing options such as silkscreen, rotary, duplex, and digital printing to customize these for any branding campaign.
You even have several color and style selections to choose from. For example, for a women’s fitness club, why not take advantage of the top-selling custom paisley design. The company’s art team can seamlessly incorporate a logo as part of the pattern, add it to the center, or even to the corners or sides for a unique presentation.
Those are not the only options the company offers to the fitness crowd. Distributors should also consider the 27” x 27” extra-large bandannas, which are more like a promotional scarf. “[It] can be used as full headwear, a dew rag or as custom-fit tied designer caps,” suggests Thackston.
But don’t stop there. Go beyond tradition straight into modern by pointing out that these can also be worn around the arm for sweat prevention. And when you put a logo or messaging on a cool item, people are bound to leave the gym with them still on, becoming walking billboards for your clients. What about the personal trainer who’s looking for some branding swag to give out to current and potential clients? Print a logo and a few fitness tips utilizing one of Bandanna Promotions’ four printing processes and voilà! fashionable, functional advertising.
Here’s just a short list of some of the other options from Bandanna Promotions that will get fitness clients excited:
- Tie-dyed
- Patriotic
- Animal prints
- Solid color
- Paisley
- Custom colors and designs
Charitable, Non-Profits and Cause Awareness Bandannas
Fitness isn’t just limited to gyms and personal trainers. Think bigger and explore the world of charity, nonprofits, and cause awareness. Oftentimes, fundraising campaigns are centered around a walk, run, bike, swim, or other fitness event. These brands are searching for unique items to put in their swag bags—offer them bandannas.
The options here are nearly endless. While crossing a finish line or meeting a fundraising goal might be the most rewarding part, participants often hang on to unique swag as a memento. Promotional products like bandannas are perfect accompanying pieces for these types of athletic or charity events, no matter what level of athletic achievement is necessary.
“Bandannas are a favorite for any run, marathon or charity walk logo gear swag bag because of their multifunctional use to keep cool and look stylish at the same time during the event for all to see,” states Thackston. “Participants keep the bandanna as a souvenir of completion, to frame with team comradery signatures, or add their runner/walk number bib with best time for a nice conversation piece in the office or at home.”
Here’s a list of ideas to get you started pitching bandannas to this group of clients:
- Walks/runs for a cause – think bandannas printed with healthy tips or even a Map-danna printed with the course map (bonus: if pets are allowed, consider the Pet Triangle as an add-on)
- Fundraiser – add a bandanna to a specific kit that’s given out to those who meet fundraising goals, or to the winners of a race
- Sponsorships – let sponsors print their logos on a bandanna in addition to a T-shirt for added exposure
New Year, New Fashion
While people around the world are kicking off their 2023 with resolutions to get more fit, to do some good in the world, or any other goal, make it your resolution as a promotional products distributor to offer them the latest branding items. Bandannas serve as a multifunctional piece that’s useful, fashionable and promotional.
