The meteoric rise of the beverage market is all around us: From reusable water bottles to the plethora of specialized beverage options, the branding opportunities that beverages provide are at an all-time high. If you need any more proof other than what you’re seeing on the streets, look at these numbers:
Statista did a report that takes a deep dive into the beverage world. It defines the beverage market as “the production of a wide range of non-alcoholic and alcoholic drinks, including water, soft drinks, fruit juices, tea, coffee, beer, wine, spirits, and other alcoholic beverages,” in the report. It states that the value added in the beverages market is projected to amount to $207.6 billion in 2024 alone, with a compound annual growth rate of 1.14% (CAGR 2024-2028).
What that means for promo distributors is opportunity. Opportunity to sell branded items into the beverage space. Opportunity to help your beverage customers promote various campaigns, products, and more. And it also means the opportunity to offer something unique.
Given the specific tastes and preferences governed by the beverage market, customers are always on the hunt for unique items that no one else has, to showcase their favorite winery, local brewery, or vintage soda brand. Bandannas are the way to help them do it. Not only are these eye-catching items fashionable, but they’re also a functional way to promote a brand over-and-over again. From people to pets, bandannas from Bandanna Promotions by Caro-line are this season’s hot ticket item in the beverage space.
Three Scenarios to Sell Beverage Bandannas
The great news for distributors is beverage brands — from coffee to soda, beer, and more — have wonderful marketing budgets. On top of that, many employ next-level creativity on their logo advertising designs. This fits perfectly on bandannas, rally-rags, hankies, and scarves, but don’t stop there. Go bigger and think pet bandanna triangle wearables for co-branding campaigns as well.
The following scenarios serve as examples of how distributors should bring bandannas to their customers:
Scenario No. 1: The local brewery is getting ready to launch its limited-edition fall beer series. There will be three beers as part of the release. Their location caters to pet-friendly clients and locals alike, and is located strategically near the city’s bike path, drawing an active crowd to its bar. This is the perfect opportunity for the 22×22″ 100% cotton bandannas with matching pet bandanna triangles from the NEW Swag-Wag Pets line. Both can be imprinted with the limited-series beer lineup, the brewery logo, and in a variety of colors for collectible fun. The brewery can use it as a promotional giveaway for any customers that try all three beers. Bonus: Their pets will wear the triangles proudly as their owners walk them day after day.
Scenario No. 2: The regional winery is gearing up for its annual Winter Festival event, and the employees need to look especially sharp. The event typically draws over 500 people from the surrounding communities over the course of an entire day. A bandanna printed with the Winter Festival date and updated theme is the perfect accessory to pair with their uniforms. It adds an element of fun to the event, puts the winery’s logo front and center, and is a functional item that employees can wear to tie back their hair or around their arms as a sweat band. Bonus: The winery can sell these bandannas as a premium souvenir product for the guests to remember their experience with long after it’s ended. Given that it’s a winter event, the Scarf-Danna is the perfect product for it.
Scenario No. 3: The hometown high school football team has made the playoffs, and better yet, they drew homefield advantage. The entire city plans to turn up to watch the first game to cheer the athletes on, from the school staff to parents, friends, and business owners. All of these fans are ready to wave a Rally-Rag Cheer Gear promotion before, during, and after the game. Here’s where the perfect blending of your beverage customers and sporting events comes into play: Local coffee shops are eager for co-branding opportunities and are likely already sponsors of the football team in some capacity. Print their logo on every Wave-a-Hanky for ultimate brand exposure. Even bigger beverage companies will want to take advantage of this opportunity to be exposed to so many sporting fans (if you want to think really big, how about companies like Gatorade of Body Armour). Bonus: If the team wins, fans will continue to travel with these rally bandannas, exposing your beverage customers to larger, more diverse crowds.
The Right Place for Bandanna Promo
From local to regional, to national and beyond, the beverage market is the right place to sell bandannas. Bandanna Promotions is here help with its four USA in-house printing methods: digital, screen printing, custom color rotary, and exclusive duplex two-sided imprinting.
They can partner with you to help sell into this ultra-creative market. Not only can the company imprint any design layout on its American-made bandannas, but the talented creative team that has many years of experience can mock-up fun, fashionable designs with supplied custom art files that help close any distributor order or get you in the door for a new client opportunity.
To get your hands on a free sample pack for people and pets alike reach out to the only USA Made Bandanna company – Caro-Line. There’s no shortage of opportunities to sell bandannas into the beverage market.
