Springtime is just around the corner, and we can’t wait! In addition to giving us warmer weather and pretty flowers to look at, spring is widely regarded as a time of hope, rebirth, and new beginnings. In the spirit of this rejuvenating season, we’re feeling inspired to talk about our brand-new products!
As you’ve probably heard by now, we are combining IMAGEN Brands and Koozie Group under the Koozie Group® name to create an enhanced customer experience. Among the many benefits of this move is being able to expand our product range, including adding more full-color options, along with more sustainable, exclusive, and USA-made items.
If you attended the ASI Show in Orlando or the PPAI Expo in Las Vegas in January, then you were able to catch a glimpse of our extended portfolio, which includes exciting new products from some of our recently added brands such as Coleman®, Chelsea Teddy Bear™, Shed Rain™, The Viking Collection®, and Aurora™. We’ve also got brand-new offerings from brands you’ve come to know and love, including Koozie®, BIC®, and SCX Design™.
Below is a sampling of the more than 75 new products we’ve recently launched, which, as you’ll see, fit a variety of target markets and industries. We’ve also got hundreds of new-to-Koozie Group® products that were formerly IMAGEN Brands items. So, without further ado, let’s show you the new!
Feeling “Write” as Rain
Being a healthcare professional is far from easy. In fact, according to the American Institute of Stress, healthcare jobs are seemingly the most stressful types of careers, with six occupations in the medical field alone landing on the list of most stressful jobs. With so much to do and so little time in which to do it, healthcare workers need a writing instrument they can rely on when jotting down notes, patient information, prescriptions, and more.
That’s where the new #FCLGEL BIC® Ferocity™ Clic™ Gel Pen comes into play! This small but mighty pen has a lot going for it, from its contoured comfort rubber grip to its fast-drying gel ink that glides across the page thanks to an ultra-smooth gel roller. Not only does this writing instrument provide a smooth, comfortable writing experience, but it also includes a chrome metal clip that allows the pen to be attached to a shirt pocket for easy access. This may not seem like a big deal, but it’s actually a pretty handy feature if you’re a medical professional and time is of the essence.
Blooming with Items for Everyone
For consumers, knowing that a company supports diversity, equity, and inclusion (DEI) can be a crucial factor when deciding where to purchase their products. According to a Deloitte survey of 11,500 global consumers, more than half (57 percent) say they are more loyal to brands that demonstrate a commitment to addressing social inequities in all their actions. As the Wall Street Journal points out, authentically reflecting a range of backgrounds and experiences in messaging and product development can help companies stand out and connect with future customers.
At Koozie Group, we take this message to heart when developing new products or product styles. One such example is our adorable new #CT838 Shorties Rainbow Lion plush, which would make a great giveaway at any pride-themed event. This adorable 4″ stuffie sports a rainbow-colored mane and an extra-small T-shirt. And like all our plush, it is CPSIA rated for ages 0+.
Another example of our commitment to DEI would be our new Atchison® All-Around collection, which is all about accessibility and adaptability, with each product allowing you to easily carry your belongings your way. The #AP9013 All-Around Adaptive RPET Backpack and the #AP9011 All-Around Adaptive RPET Tote-Pack both have adjustable backpack straps and adjustable adaptive straps for easy attachment to any kind of chair, not to mention multiple front pockets for better organization and easy access among other features. The #AP9012 All-Around Adaptive RPET Fanny Pack, meanwhile, allows you to transport your essentials up to four different ways, whether you want to use it as a fanny pack, a sling pack, a travel pouch, or a bike bag.
A Sense of Rejuvenation
Koozie Group prides itself on being a good environmental steward. That’s why we are a certified CarbonNeutral® company on Scope 1 and Scope 2 greenhouse gas emissions, as well as some Scope 3 emissions. Plus, 1,600 of our products carry the KG Factor designation, meaning they lessen environmental impact through longevity. You can find out more about our commitment to sustainability here.
As for our new products that demonstrate this commitment, we wanted to shine the spotlight on our #46434 Koozie® Big Recycled Tumbler – 40 oz. and the #16253 Koozie® Boho Water Bottle Pouch. Perfect for long road trips, this big 40 oz. tumbler is made of 90 percent recycled stainless steel and comes with a 100 percent recycled plastic, press-fit slider lid. The included straw (made of virgin materials) matches the color of the tumbler. This great travel companion is constructed with double-wall vacuum insulation that keeps drinks hot or cold for hours, while the large comfort handle and tapered base make transporting it a breeze. And not only is this large tumbler made from recycled materials, but it can also help eliminate the need for single-use cups, water bottles, and straws when you’re out and about.
The water bottle pouch, meanwhile, is a perfect mate for the 40 oz. tumbler. Made with 15 percent post-consumer recycled PET, this pouch features a main compartment that can fit almost all mobile phones. It also includes a front zippered pocket, a side loop, two interior card slots, and a key fob. You can simply attach the pouch to your trendy 40 oz. tumbler or even to your arm to use while running.
We hope that after reading all of this your interest in our 75+ amazing new products has blossomed like flowers in April! If so, then spring on over to our website, www.kooziegroup.com, to check them out today. Many of these hot new items are even on promotion as part of our Real Deals specials going on from now through June 30, 2024, and our web-only specials that run through March 31, 2024. Happy spring!
