Protecting Your Client’s Brand

Sell your client a promotional product that enhances their brand and you’re likely to have a happy customer for a long time. Sell a product that embarrasses the brand and the cost for everyone involved could be astronomical.

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2011 Year in Review: Product Safety

This week, Promo Marketing is looking at the stories that defined 2011. Today, we focus on product safety, and how the world of liability and compliance has changed the way many in the industry do business.

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Prime Line’s Rick Brenner Discusses Product Safety at PROMOTIONS EAST

Bridgeport, Connecticut-based Prime Line’s president and CEO Rick Brenner teamed with Arnold & Porter attorney Jennifer Karmonick to present a seminar on product safety and the impact of the Consumer Product Safety Improvement Act (CPSIA) on our industry at PROMOTIONS EAST two weeks ago in Atlantic City, NJ. The purpose of the seminar was to educate suppliers and distributors about how they can protect themselves and their customers through a better understanding of state and federal product safety legislation.

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