The 2016 Top 50 Distributors: No. 2, Proforma

Each year, Promo Marketing provides the definitive ranking of the Top 50 Distributors in the promotional products industry. For the next two weeks, we will be counting down the top 10 distributors of 2016 with exclusive interviews featuring the CEOs, presidents and owners of each company. Check back each day for more updates on the…

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Promo Marketing Top 50 Distributors

Promo Marketing’s Annual Top 50 Distributors List is very much a representation of a current pervasive cultural theme: change. Whether the many changes of ’08 are good or bad overall is a matter of perspective, but certainly it’s safe to say this year was more eventful than most.

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Promo Marketing Interviews Top 10 Distributors

1 Bensussen Deutsch & Associates (BD&A) Woodinville, WA www.bdainc.com Principal: Jay Deutsch, CEO “TAKING THE BULL BY THE HORNS” PM: In your opinion, what does it mean to be a top distributor? JD: It means we pay attention to our clients’ objectives. It means creating effective and cohesive merchandise programs that provide a tangible, useful and personal connection to our clients’ brands. It means providing the most comprehensive suite of merchandise services, and backing them with the best people around. PM: What has been your strategy for success? JD: BD&A’s strategy for success is proven processes, unmatched

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