Hello and happy almost new year! The PPAI Expo is less than a week away. The Winter Classic is mere days away (at least the Alumni Game on December 31 is). The two have more in common than you think. They both offer gazillions of product options and a jump start on 2012 sales. What is better than that?
Products for the Winter Classic were likely secured months ago, but this is a yearly event. Pay attention to the products out there and more importantly, pay attention to their flaws. Can you find a better hat, spirit item, pom? If so, then do it! Next year you will be in Vegas bragging about the awesome Winter Classic specialty items you sold.
As for the Expo, I know Mike, Kyle and I have advised you on the best way to travel, how to manage your time and what to wear, but I thought a few more helpful hints would serve you well.
Samples
The great thing about about trade shows is the ability to see products up close. Take the opportunity to feel a Dri-Fit shirt or plush toy. Play with electronic devices and sample promotional food. Turn a windbreaker inside out to see the pockets, stitching and other features that hold the jacket together. The more you know about the products, the more seriously your clients will take you.
People
It is great to meet suppliers in person or see other distributors you have not seen in a year, but be careful not to forget your bottom line. Attendees are busy and sometimes there is not enough time to close a sale. While trade shows are good places to find leads, following up with those leads can be difficult. Make sure to get as much of the deal worked out while you are there so the follow up is easier. Also, don’t wait to follow up. Everyone needs recovery time after Vegas, but it is best figure out details with a supplier when you are still fresh in his or her mind.
Shoes
I know we have talked about this at length, but seriously, your feet matter. If you do not cushion them, you will not be able to walk after day one. No walking means no sales which means no fun.
P.S. DKNY has signed on to design new uniforms for the New York Rangers. I’m partial to the Flyers, but those will be some chic NY hockey pads. Plus, if DKNY is designing the uniforms, imagine the swanky promotional gear coming your way.
