If that’s your question, here’s the snarky answer: Because you allowed it. An even more indicting answer might be because you encouraged it.
So what is commoditization? It’s the process that your buyers followed to reduce their buying decision to the lowest common denominator, price.
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It’s that time of year where I get asked “What should I buy my niece, nephew, daughter, son, etc.?” It’s one of my favorite questions and the answer is the same answer to all IT questions … It Depends …
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One of the most valuable practices you can have to build the business you want is to spend some serious thinking time. I don’t mean daydreaming. I don’t mean just being reflective. I mean getting out a pen and paper or your word processor, maybe Google too, and get serious about creating the business that provides both a living and a life.
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Do you know your “why?” Why are you doing what you are doing? Please don’t tell me to make money. Money is a result of what you are doing. It is not the why. Your “why” is your purpose. When you find your purpose and live it, you discover meaning and you get to do what you love. When you do what you love, you never have to work a day in your life.
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If you want better answers, ask better questions. It is impossible to serve your clients and create value for them unless you have a thorough understanding of their organization.
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Fear cannot be banished, but it can be calm and without panic; it can be mitigated by reason and evaluation. « Vannevar Bush, American scientist (1890 – 1974)
Like many Americans, I have been watching the national news a lot lately. On CNN recently, there was an interview with Suze Orman,
personal finance expert. In this interview, she answered the question: Is the financial fear and panic occurring on Wall Street and throughout the nation counterproductive? Her answer, “It is not counterproductive, it’s real. It’s how people feel and the markets are made up of how people feel. They buy or they sell