Where do we draw the line between “newsjacking” and sensitive marketing approaches when tragedies, such as Hurricane Sandy, strike?
Read MoreMarketing Ethics: Campaigning during a natural disaster
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Meaningful Change is the Result of a Clear Vision
Change. It can be frightening. Change. It can be exhilarating. Change. It can happen to us. Change. We can be the instigator. We can ignite change or we can be extinguished by change.
Read MoreDisaster Relief Program From U.S. Small Business Administration
Unfortunately, it seems that more and more businesses in the Promotional Industry (and elsewhere) have been hard hit by natural disaster. With a flood-, hurricane-, tornado- and ice storm-ravaged industry, it’s at least a little comforting to know help is available. If you know a business affected, then you should check out the disaster relief program sponsored by the U.S. Small Business Administration (SBA).
From the U.S. Small Business Administration:
“Whether you rent or own your own home, own your own business, or own a small agricultural cooperative located in a declared disaster area, and are the victim of a disaster, you may be